In The Travel Industry, ‘sustainable Tourism’ Gives Way To ‘regenerative Hospitality’

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Poslanstvo trajnostnega turizma je zmanjšati negativne družbene in okoljske vplive potovanj in počitnic. To je bil le majhen del razprav na IMPACT Trajnost Potovanja in turizem conference in Victoria, British Columbia in January. The main discussions both onstage and off were about “regenerative hospitality,” a reframing of sustainable tourism towards solutions that heal the damages done to our environmental, social and economic systems. This evolution in language reflects the industry’s shift to doing more good than just less harm, and was seen throughout the project examples shared at the conference.

This shift towards a net-positive impact is occurring throughout sectors; however, hospitality may have a uniquely valuable role in creating the holistic system change we need to address social inequity, environmental unsustainability and economic slowdown.

The tourism industry, which contributes around 10 percent of global GDP, sits at the intersection of most other major industries. It centers around travel, which requires transportation, including cars, planes, boats and trains; multi-day trips include accommodations — hotels, resorts and short-term rentals of homes and apartments. Tourism is rooted in experiences, including local shopping, dining, entertainment and all manner of other services. And it produces around 8 odstotkov svetovnih emisij toplogrednih plinov.

Delo turistične industrije, ki jo pogosto vodijo organizacije za upravljanje destinacij (DMO), je ustvariti kraje, ki jih ljudje želijo obiskati. DMO so organizacije, ki pogosto sestavljajo oglase, ki gledalce spodbujajo k obisku lokalnega mesta ali tuje države, in sodelujejo z lokalnimi podjetji, da bi izboljšali privlačnost destinacije, ki jo predstavljajo. DMO so v edinstvenem položaju, da navdihnejo vizijo za kraje, ki jim služijo, ki povečujejo njihovo družbeno, okoljsko in ekonomsko vrednost. Vrednost samega turizma je ustvarjena z edinstveno kombinacijo kulture, narave, slikovite lepote, arhitekture in zgodovine kraja.

»Ljudje, ki jih privlači in so predani gostovanju in gostoljubju, imajo edinstveno izhodišče,« je dejal Michelle Holliday, a keynote at IMPACT and a leader in regenerative thinking. “Who else is tapped into every aspect of a community — its history, character, geography, culture, people, infrastructure, government systems, patterns of commerce, civic institutions, legal structures and more? Who else works from love for the wholeness and life of that place? There’s such power and potential for system change in that combination of perspectives and relationships.”

Doživljanje vpliva regenerativnega gostoljubja

Udeležba na projektu IMPACT v Viktorijinem notranjem pristanišču je zagotovila izkušnjo tovrstnega regenerativnega projekta.

Eddie Thomas Jr., a member of the local Esquimalt Nation, joined the panel I moderated on Place-Led Development to share his experience working with the Greater Victoria Harbor Authority o projektih v notranjem pristanišču za praznovanje zgodovine in kulture naroda Esquimalt. Umetniške, označevalne in programske projekte najdemo po celotnem turističnem središču Victoria.

Naključnega turista, Rogerja, sem vprašal, kaj si misli o prvih narodih: "Nikoli nisem pomislil nanje, vse do danes zjutraj, ko sem se sprehajal po pristanišču."

To make this type of regenerative project work, you have to slow down and take the time to engage the local community. Another member of the Esquimalt Nation that attended our session shared how their community always has difficult conversations over meals. The act of eating while in discussion helps focus the attention on listening to others.

Upočasnitev se lahko zdi v nasprotju z nujnostjo reševanja naših družbenih težav, toda rezultat je, da svoj čas porabimo osredotočeni na stvari, ki so resnično transformativne. In pomaga ublažiti tveganje, da ustvarjamo nove težave, medtem ko poskušamo odpraviti obstoječe.

"Potrebujemo večjo zgodbo"

"Potrebujemo večjo zgodbo," je dejal Holliday. Ta zgodba določa kulturo za naše srečanje. Zgodba o regenerativnem gostoljubju govori o sodelovanju kot živem sistemu za gostovanje destinacij kot dinamične skupnosti. V tej vlogi turistična industrija ponuja možen način za vključitev in navdih za regenerativno prihodnost. V teh zahtevnih časih vsi potrebujemo dozo navdiha in bil sem hvaležen, da sem ga našel v gostiteljski skupnosti, ki se je letos zbrala na IMPACT v deželah prednikov naroda Esquimalt.

Tukaj je nekaj dodatnih branj o regenerativnem gostoljubju, ki jih priporoča Holliday.