Why did TikTok remove music?

TikTok users noticed their favorite songs disappeared and asked, “Why did TikTok remove music?” You may remember the ongoing dispute between TikTok and Universal Music Group over AI music, and things took a wild turn with UMg pulling out of the platform.

TikTok, a popular app for sharing short videos, is facing a big change that’s affecting what music users can listen to and use in their videos. This is because of a disagreement with Universal Music Group (UMG), a major company that owns much of the music we hear daily. Because they couldn’t agree on a new deal, songs from famous artists like Taylor Swift and Drake have been removed from TikTok. This situation highlights how tricky it can be to agree on how music is used online and how important it is to make sure artists get paid fairly.

Why did TikTok remove music?

So, why did TikTok remove music? At the heart of this musical mystery is a fallout between TikTok and UMG over a licensing agreement. Simply put, the two couldn’t see eye to eye on a new deal before the old one ran out. UMG’s concerns were not just about dollars and cents. They wanted better compensation for their artists and songwriters, a say in how artificial intelligence might use their music, and assurances that TikTok would be a safe place free from harassment and bullying.

UMG pointed fingers at TikTok, accusing the platform of trying to strong-arm them into a less-than-favorable deal. On its part, TikTok accused UMG of being greedy, asserting that they have always prioritized artists and successfully negotiated fair deals with other music entities.

UMG-TikTok dispute over AI hits Swifties

UMG artists

Now that we have the answer to “Why did TikTok remove music?” Let’s take a look at the artists that were affected. The list of artists caught in the crossfire reads like a who’s who of the music world. From Taylor Swift and Olivia Rodrigo to Adele and BTS, the music of numerous top-tier artists under UMG’s banner is now muted on TikTok. Given UMG’s expansive portfolio, which includes iconic labels like Capitol Records and Motown, the impact of this music removal is significant, affecting a broad swath of TikTok’s sound library.

Here is a list of some of the artists that were affected:

• Taylor Swift.
• Olivia Rodrigo.
• Drake.
• Bad Bunny.
• SZA.
• Rihanna.
• Adele.
• Billie Eilish.
• Ariana Grande.
• Harry Styles.
• BTS.
• Blackpink.
• J. Cole.
• Demi Lovato.
• Kendrick Lamar.

What is UMG?

Knowing what UMG stands for in the music world is crucial to understand the impact. Universal Music Group is a titan in the industry, holding the world’s largest music company title. With roots stretching back to the Netherlands and operational might in the U.S., UMG is one of the “Big Three” in music, alongside Sony Music and Warner Music Group. Its roster includes a who’s who of music legends and rising stars, making its music library a prized asset.

Why did UMG remove music from TikTok?

The rift between TikTok and UMG boils down to failed negotiations over a new contract. UMG wanted better terms for its artists, including fair pay, protection against AI interference, and a safer online environment. When talks broke down, UMG decided to pull its music from TikTok, leaving users and artists in a bind. The move has sparked debate and disappointment, highlighting the tension between the need for platforms to respect artists’ rights and the desire for wide-reaching music accessibility.

In conclusion, the disappearance of UMG’s music from TikTok is more than just a temporary inconvenience; it’s a wake-up call to the complexities of music licensing in the digital age. As negotiations continue behind the scenes, the hope remains that a resolution can be found that benefits artists, songwriters, and fans alike. Until then, TikTok users will have to get creative, exploring new music or perhaps even discovering the next big hit among the remaining tracks on the platform.

Featured image credit: visuals/Unsplash

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• Source: https://dataconomy.com/2024/02/02/why-did-tiktok-remove-music/