Episode number twelve of the eSports iQ podcast series outlines how to create effective context for your marketing campaigns in esports and gaming. Including a look at Nike’s latest partnership with Psyonix’s Rocket League and how it outlines three key principles for marketing in context:
- Communicate an identity value that shows how your brand helps express a passion for gaming
- Meet the unique needs and desires of the gaming market
- Creatively embrace, don’t ignore, cross-category differences
Previous podcast episodes (in video format) are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify. Enjoy!
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- Source: https://www.esportsgroup.net/the-one-thing-marketers-need-to-know-about-esports-and-gaming/?utm_source=rss&utm_medium=rss&utm_campaign=the-one-thing-marketers-need-to-know-about-esports-and-gaming
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