Episode number thirteen of the eSports iQ podcast series explores Team Liquid’s Wave of One marketing campaign – to demonstrate why esports teams should use anime to build media brands. Including:
- The importance of shared meaning in brand building
- Competitive video games encourage brand dilution
- Why content is a business driver for positive customer actions
Previous podcast episodes (in video format) are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify. Enjoy!
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- Source: https://www.esportsgroup.net/why-esports-brands-need-anime/?utm_source=rss&utm_medium=rss&utm_campaign=why-esports-brands-need-anime
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