If you want eyeballs and the money that goes with them, then movies and television is not where it’s at.
The largest entertainment business now is video games.
Gamers spend on average 8 hours, 27 minutes a week on these games.
MarketWatch notes: “Global videogame revenue is expected to surge 20% to $179.7 billion in 2020, according to IDC data, making the videogame industry a bigger moneymaker than the global movie and North American sports industries combined.”
So, maybe that’s why Netflix bought its first video game studio yesterday.
The streamer acquired game producer Night School Studio and made 5 games available in Europe.
Of course, all of the games are “free” with your Netflix subscription, all with no adds or in-app purchases required.
What Netflix understands is that the public likes the immersive quality of video games where the players get to be the star in their own universe.
And as digital becomes more ubiquitous and more realistic, the need to pay actors diminishes.
Perhaps that’s why CAA is buying Paradigm.
https://www.reuters.com/technology/netflix-rolls-out-mobile-games-users-select-european-markets-2021-09-28/
Source: https://jeffkoeppel.wordpress.com/2021/09/29/netflix-expands-into-video-games/
