Time will tell whether Ray-Ban Stories is a significant enough step toward AR glasses
Last week’s launch of Ray-Ban Stories, the smart glasses designed by EssilorLuxottica and built using technology from Facebook, disappointed in some circles because of the lack of augmented reality (AR) capabilities.
This is both fair and unfair: it feels like we have been waiting for consumer- and business-focused Facebook AR glasses for years, and still are, but the company was also clear when it announced that work on Ray-Ban Stories was ongoing that these would not be an immersive technology product.
What Ray-Ban Stories represents is a step on the journey toward realisation of Project Aria, Facebook’s ambitious plan to build actual AR glasses. Although still very much in the research stage, the company is working to bring the product closer to commercialisation.
And Ray-Ban Stories could be considered to be a key part of that.