DEA and Greenway Grid Global to Develop Play-to-Earn Game That Encourages Real-Life Social Contributions

Singapore-based GameFi developer and operator of the PlayMining NFT gaming platform, Digital Entertainment Asset (DEA), has partnered with Greenway Grid Global (GGG), a power infrastructure investment and development joint venture established by Tokyo Electric Power Grid Co. (TEPCO PG) in Japan.

The partnership will explore the development of a Play-to-Earn (P2E) game that incentivizes players to make real-life social contributions. Players will receive P2E tokens when they inspect physical infrastructure in their towns, while also enjoying a fun video game.

The P2E game will use gamification and Web3 technology to address the challenges that understaffed government and infrastructure organizations face in patrolling and inspecting aging public facilities.

TEPCO PG and GGG recently announced the ‘Electric Power Asset’ NFT collection, which showcases TEPCO PG’s power infrastructure, including transmission towers and utility poles, in an attractive way to assist with recruitment and other activities in the electric power sector.

This new partnership with DEA will enable intrinsic value to be added to the Electric Power Asset NFTs by integrating them into a P2E game while also contributing to society through a social good initiative.

GGG operates as a means for TEPCO PG, CHUBU Electric Power Co., and ICMG Partners to cooperatively manage, incubate and invest in overseas companies engaged in power transmission and distribution or development of next-generation infrastructure.

DEA has a vision to solve real-world problems through P2E gaming and is constantly exploring new ways to make a difference for real people and communities.

DEA’s dedication to its players in Southeast Asia (SEA) is exemplified through its collaboration with Yield Guild Games Southeast Asia (YGG SEA) in December 2022. The partnership involved integrating the complete catalog of PlayMining GameFi into the yggsea.io gaming platform, thus expanding the reach of PlayMining games in the SEA market.

DEA reported over 9,300 NFT borrowers having earned over US$4.7 million since December 2021 for the JobTribes PlayMining game alone.

DEA also reallocates a portion of their revenue to charitable works in SEA. For example, PlayMining and YGG SEA teamed up on a food drive in Indonesia in October 2022, and PlayMining also has an ongoing agricultural project in the Philippines.

PlayMining has a number of games that allow players to earn DEAPcoin ($DEP) through play, including JobTribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer, and Lucky Farmer.

PlayMining is keen to explore various ways for players to interact, both digitally and physically. In addition to the social contribution game planned with GGG, PlayMining has an upcoming game called SOUL Fusers that will see players collaborating on NFT design.

They have a metaverse initiative called Kamui Fujiwara Verse, which has NFT-holding fans collaborating with famed artist Kamui Fujiwara on the creation of a new manga series, as well as gathering together for in-person meetups in Japan. DEA has 2.7 million users, and its focus is to keep developing and innovating. The company provides as much value as possible to its users.

Read Also: DEA Revolutionizing Advertising with Product Placement NFTs: A Game-Changing Solution for Brands on PlayMining GameFi Platform

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