Citi Report: Blockchain’s Next Billion Users: Money, Tokens, Games

Citi | March 30, 2023

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Billions in Adoption, Trillions in Value

• The report discusses the potential for blockchain and tokenization to be a disruptive innovation that transforms various industries, including finance, gaming, and social media. Although blockchain has not yet reached mass adoption, the authors believe that an inflection point is approaching, which will be driven by the adoption of central bank digital currencies and tokenized assets.

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• The authors suggest that successful adoption will occur when blockchain has a billion-plus users who do not even realize they are using the technology. However, to achieve this, blockchain needs the help of technology enablers and regulatory considerations. Although mass adoption could still be six to eight years away, momentum on adoption has positively shifted as governments, large institutions, and corporations have moved from investigating the benefits of tokenization to trials and proofs of concept.

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