Strategisk integrasjon av betalingsorkestrering for programvareplattformer for å maksimere inntektsstrømmene

Strategisk integrasjon av betalingsorkestrering for programvareplattformer for å maksimere inntektsstrømmene

Tidsstempel: 25. januar 2024 4:12
Kilde node: 3084732

I det dynamiske miljøet i moderne virksomhet ligger nøkkelen til suksess i tilpasningsevnen til programvareløsninger. Den økende etterspørselen etter integrerte betalingsfunksjoner gir en lukrativ mulighet for programvarefirmaer til å bane vei for økt lønnsomhet. 

However, becoming a Payment Service Provider (PSP) requires navigating complex financial regulations and undergoing a comprehensive overhaul of business processes. The process is not only prolonged and financially demanding but also subjects software platforms
to the same rigorous scrutiny as banks.  

Payment orchestration – a cutting edge technology – allows software platforms to activate and deactivate different payment functions on demand. This includes tailor-made adjustments by country, product, issuer, and beyond. This provides a strategic advantage
for software platforms and circumvents the high costs associated with maintaining multiple payment integrations. 

Den skjulte perlen – Lås opp potensialet gjennom betalingsorkestrering 

Betalingsorganisering har sneket seg inn under radaren som den viktigste måten for bedrifter å øke inntektene sine ved å optimalisere betalingsprosessene.

To put this simply, picture an orchestra. Much like the many musicians playing a specific instrument, each company will have a payment provider carrying out different parts of the payment process. The same way a conductor brings an orchestra together, a
payment orchestration platform consolidates all the payment use cases, capabilities and geographies into a single platform.

Dette løser en utfordring de fleste bedrifter står overfor når de utjevner betalingsprosessen, teknisk gjeld. Bedrifter som bruker to til tre betalingsgatewayer øker sine faste kostnader ved å måtte ansette et spesialisert team av fintech-utviklere.

By consolidating all the payment needs under one hood, businesses have more control over their payment stack. They also have the flexibility to customise their payments process to reduce inefficiencies. By routing transactions through a global network of
banks, businesses can drive down cross-border fees, foreign exchange rates and increase authorisation rates.

Og en stor faktor i alt dette er at virksomheter også er beskyttet av innebygd failover og redundans – der mislykkede transaksjoner blir omdirigert til reservebanker.

Bak beslutningen: Hvorfor programvareplattformer selger betalinger

Nearly half of software platforms (48%) are outperforming their rivals by turning to one of the use cases of payment orchestration – embedded payments. This is where non-financial companies like software platforms integrate and embed payments into their
product. And the trend has exploded in popularity for two reasons: demand and diversification.

Since businesses are becoming increasingly married to their software, there’s a demand for everything from CRM to payments to happen under one hood. It’s why we’ve seen SaaS platforms like Toast and Shopify see the success they have. Businesses using these
platforms don’t need to switch between different platforms or start a whole new business implementation – that ease of use and integrated data is what’s driving this tipping point.

For software platforms themselves, it’s about the diversification element. With the software industry becoming crowded, many are using payments as a way to diversify from subscription fees and add-on services. Rather than solely generating revenue from software
subscriptions, these platforms now monetize each transaction – earning a slice of every payment facilitated through their software.

There’s a very tangible Return on Investment (ROI) too. SaaS firms can see up to a 5x increase in value per client by embedding payments into their core product. This is why platforms like Shopify have seen tremendous growth. By embedding payments they’re
able to create mutual incentive for them and the businesses they serve – shared profit. This is a win-win as customer businesses can drive a higher volume of transactions, and improve loyalty, while their end users benefit from a seamless payment experience.

Samarbeid med spesialistpartner = Forbedrede resultater 

For at programvareplattformer skal kunne utnytte disse lukrative fordelene, er det to veier de kan ta: bli en betalingstjenesteleverandør (PSP) selv eller partner med en global betalingsplattform.

It’s a lengthy and costly process to become a PSP, with over half of platforms citing that it took them longer than a year. Not only this, but there’s a higher risk of technical debt if you’re a global platform, and need massive compliance requirements to
help with underwriting and risk processes.

Since payment orchestration reduces the strain on resources and financial risk, forward-thinking firms prefer to turn to the experts. And, because it’s not a “one size fits all” approach, software companies can tailor their payments infrastructure to their
business – depending on their global markets, product, issuer and more.

Ønsker du å tilby SEPA til dine kunder bare i Tyskland? Ferdig. Foretrekker strengere svindelregler for den nye programvareoppdateringen din i Frankrike? En betalingsorkestreringsplattform kan få det til. Vil du bare bygge inn betalinger i ditt eksisterende marked før du utvider? Ikke noe problem.

Det er denne typen fleksibilitet som har ført til at 89 % av programvareledere velger å samarbeide med en betalingsekspert i stedet for å bli en registrert betalingstilrettelegger eller PSP.

Navigere ROI: Det handler ikke bare om å trimme utgifter

Investering i ny teknologi blir ofte oppfattet som en betydelig utgift for bedrifter. Men ekte avkastning på investeringen (ROI) strekker seg utover bare kostnadskutt. 

When evaluating the shift from old technology to new, it’s crucial for businesses to assess whether it enhances operational efficiency, opens up new or improves existing revenue streams, and aids compliance with evolving regulations. These factors are pivotal
in determining whether a new technology investment will yield a positive ROI. 

Betalingsorganisering krysser av for alle boksene. Fremveksten av sektorspesifikke programvareplattformer understreker hvorfor både etablerte enheter og nykommere tyr til betalingsorkestrering som et strategisk middel for å holde seg konkurransedyktig samtidig som de holder seg i forkant.

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