Equity Crowdfunding Research & Education

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Emmanuel Perrotin runs a fancy art gallery in Paris.

Expensive art isn’t exactly a mass-market product. So to increase his revenues, he also sells things like prints and books.

Still, I was surprised to learn that someone had offered to buy his business. And it’s not just anyone. It’s a big private equity (PE) investor.

PE investors generally do buyouts of companies in huge industries — housing, for example, or hospital networks. They take control of a business, restructure it, and then try to resell it for a profit.

Why would a PE investor buy an art gallery?

I dag skal jeg forklare hva som skjer her...

Tell you why it could lead to a 2x or even 10x profit opportunity…

And then show you how to get in on the action.

Perrotin’s Business

Emmanuel Perrotin is a 55-year-old French entrepreneur.

He founded his namesake gallery in Paris in 1990, and he now has outposts in ten cities across the world, including Hong Kong, New York, Tokyo, and Dubai.

His business represents major contemporary artists such as Sophia Calle, Takashi Murakami, and Maurizio Cattelan.

Here’s Perrotin underneath one of the artworks he represented:

His business currently brings in about $150 million in sales per year, and it’s profitable, with no debt.

But now it might be poised to get much bigger…

A Private Equity Player Sees a 10-Bagger

You see, Perrotin is in the process of selling a 60% stake in his gallery to Colony Investment Management (Colony IM), a French private equity business that manages more than $3 billion in assets.

But why would a huge PE investor buy an kunstgalleri?

The answer is actually simple. It’s the same reason a PE investor would get involved in any industry: big potential profits.

As noted on artnet.com, it’s likely Colony invested because it believes “Perrotin can at least double in annual sales revenue, if not go 10X.”

But it’s not just that Colony believes it can make Perrotin’s business better, or bigger, or more profitable.

It also believes the art market is in a huge cyclical upswing that will last for years. In fact, as an executive from Colony has explained, “We are convinced that contemporary art represents a highly promising asset class for fremtiden."

The thing is, Colony isn’t the only major investor that believes this…

Den største rikdommens butikk

I volatile og skumle markeder som vi opplever i dag, har de velstående alltid funnet måter å beskytte og øke formuen sin.

De investerer for eksempel i luksusleiligheter i New York eller London, eller i gullbarrer.

But recently, they’ve been turning to something new: art.

The CEO of BlackRock, the world’s largest asset manager, is a big believer in art as an asset class.

In fact, he calls art “one of the greatest stores of international wealth.”

BlackRock has about $10 trillion in assets under management, so when its CEO makes a claim, it certainly pays to listen.

Tre grunner til at de velstående investerer i kunst

Det er mange grunner til at kunst kan være en så kraftig investering.

For det første gir det diversifisering. Så selv om aksjemarkedet fortsetter å krasje som det har gjort nylig, kan kunst fortsette å vokse i verdi.

Videre tilbyr kunst en sikring mot inflasjon. I inflasjonstider som vi er i i dag, er det et verdifullt triks.

Men kanskje viktigst av alt, kunst kan gi markedsslående avkastning.

For eksempel, siden 1995 har en populær kunstindeks overgått den bredt baserte S&P 500 med nesten 3 ganger.

Kanskje disse fordelene er med på å forklare hvorfor, ifølge Knight Frank Global Wealth Report, 37 % av individer verdt minst 30 millioner dollar samler eller eier kunst.

But now, art isn’t just for the super-wealthy anymore, or for billion-dollar private equity investors like Colony or BlackRock…

Introduserer: Masterworks

Masterworks er en nettplattform for kunstinvesteringer.

Den har som mål å gjøre blue-chip kunstverk investerbare for alle.

The way it does so is through fractional investments. For example, even if a piece of art is selling for millions of dollars, you can buy a small fraction of it.

I mange tilfeller er minimumsgrensene bare $100, og noen ganger er de så lave som bare $20.

Videre kan du selge brøkdelene dine til andre investorer gjennom Masterworks' annenhåndsmarked. Det er absolutt ingen garantier for at noen vil kjøpe aksjene dine. Men etter hvert som plattformen vokser i popularitet, er det sannsynlig at likviditeten vil vokse.

Som de sier, tidligere resultater er ingen garanti for fremtidige resultater. Når det er sagt, har Masterworks en merittliste med å vinne ytelse. For eksempel:

Et maleri tilbudt av George Condo fikk en årlig nettoavkastning på 21.5 %.
Et maleri det tilbudt av Cecily Brown fikk en årlig nettoavkastning på 27.4 %.
Og et maleri det tilbys av Banksy fikk en årlig nettoavkastning på 32 %.

It’s recently offered pieces by Basquiat:

Yayoi Kusama:

And Keith Haring:

Kom i gang i dag

As noted earlier, with Masterworks, you don’t need millions of dollars to get started. You can often invest with as little as $20.

But keep in mind, all the typical caveats about investing apply here:

For eksempel, ikke invester mer enn du har råd til å tape; invester i det du vet; og sørg for å dyppe tåen i vannet før du dykker inn.

Furthermore, despite Masterworks’ secondary market, its art may not be entirely liquid. That means these investments can’t necessarily be converted into cash at the snap of your fingers.

Så ikke invester husleie eller dagligvarepenger her.

But if you’re looking to invest like the rich — and like big Private Equity investors like Colony and BlackRock— Masterworks can be a great place to start.

Du kan lære mer her »

Glad investering

Vennligst merk: Crowdability har ingen relasjon til noen av oppstartene eller investeringsplattformene vi skriver om. Vi er en uavhengig leverandør av utdanning og forskning på oppstart og alternative investeringer.

Med vennlig hilsen,