Η Bonza δεν αποτελεί απειλή για τις παλαιές αεροπορικές εταιρείες, λέει ο διευθύνων σύμβουλος Τιμ Τζόρνταν

Speaking to the Australian Aviation podcast, which you can listen to above, Jordan said, “We may get the odd customer who happens to fortuitously find that, on a Tuesday, we happen to be flying between the Sunshine Coast and Mildura, and that may happen to coincide with their plans.

“If they happen to live on the Sunshine Coast and want to transit normally via Melbourne, then we may see that customer rather than somebody else.

“However, I think the chances of that happening are pretty few and far between. More likely, what we’re seeing is we are generating new traffic because all of a sudden, friends and family, from whether it’s the Sunshine Coast or Mildura, can actually get to see each other – or perhaps if you’re in Mildura, you want to head to the beach, up to Queensland, or vice versa, head back home to Mildura.”

Η Bonza είναι η πρώτη αυστραλιανή εταιρεία που επιχειρεί να πετάξει τις λεγόμενες «point-to-point» υπηρεσίες αναψυχής που παρακάμπτουν τις μεγάλες πόλεις και επιτρέπουν στους καταναλωτές να πετούν απευθείας από προορισμό διακοπών σε προορισμό διακοπών.

Η επιχείρηση είπε ότι το 93 τοις εκατό του τελικού δικτύου της - 25 από τα 27 δρομολόγιά της - δεν εκτελούνται επί του παρόντος από καμία άλλη αεροπορική εταιρεία, ενώ το 96 τοις εκατό δεν εξυπηρετείται από καμία άλλη αεροπορική εταιρεία χαμηλού κόστους. Πολλοί παραδοσιακοί μεταφορείς, ωστόσο, υποστήριξαν ότι το μοντέλο τους δεν θα λειτουργούσε στην Αυστραλία.

Jordan stressed that Bonza’s model involves looking for new markets rather than attempting to go toe-to-toe with legacy carriers on routes such as the Sydney-Melbourne-Brisbane “golden triangle”.

“We are about market growth. And I think ultimately, in the numbers, what we will see as an industry [will be] a net increase in growth, probably at or about the number of customers that Bonza is carrying,” he said.

“We’re not about shuffling existing [passengers] between one carrier and another carrier, we are about market growth. So I don’t think any carriers are seeing any impact to their bottom line by what we’re doing in the market.”

Chief commercial officer Carly Povey said the airline has “earned the right to grow”.

“Our focus now is firmly on improving our operations, earning the respect of customers, and then, we will continue to add new routes and a third base to continue our mission of connecting communities across Australia,” she said.