Volvo hævder, at "hjerneløft" vil blive vigtigere end ansigtsløft

For decades, facelifts have been one of the most efficient methods for an automaker to boost a car's sales halfway through the life cycle. With a few exceptions, we've noticed midlife revisions have become less and less significant in recent times as companies are redirecting more money to fund their EV agendas. The future won't be all about getting rid of the combustion engine as the software will also play a key role in the electric era.

Så meget, at Volvo chief commercial officer and deputy CEO Bjorn Annwall has invented a new term: "brainlifts." He believes they'll become more important than the traditional styling facelift: "I think more of the consumer benefit will sit in the software rather than hardware." To that end, the Swedish automaker is striving to "get the right core compute and the right kind of intelligence of the car."

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Geely-ejet mærke forudsiger softwareopgraderinger vil sejre over designændringer i forbrugerens øjne. Det betyder ikke nødvendigvis, at Volvo helt vil opgive stylingrevisioner, da "vi stadig er mennesker, og du har stadig en anden skjorte nu end for tre år siden." Imidlertid vil forbedring af in-car tech blive en prioritet i en ikke alt for fjern fremtid.

I interviewet med det australske magasin CarExpert, Annwall touched on subscriptions and how Volvo is looking to monetize them. The company has no intentions "to skin our customers $1 for a small feature," especially since it's a luxury brand that should therefore come generously equipped from the get-go. Instead, it'll charge extra for a substantial upgrade, with an autonomous driving system being a relevant example.

Elektrificering går hånd i hånd med mere avanceret software, og Volvo ønsker at udnytte den voksende betydning af begge dele. Svenskerne var blandt de første i branchen, der annoncerede forbrændingsmotorernes bortgang, og de lovede at tilbyde en helelektrisk lineup inden 2030.

Abonnementer er planlagt ikke kun for funktioner, men også for selve bilen som EX30 debuting in June will be offered with a subscription plan for a minimum of three months. According to CEO Jim Rowan, the company's baby EV will have a "decent range" and should help Volvo attract new and younger buyers looking for a more affordable electric luxury crossover positioned below the XC40 Recharge.

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• Kilde: https://www.motor1.com/news/652358/volvo-brainlifts-more-important-facelift/