Klarna 推出人工智能驱动的个性化购物源

The “discovery shopping feed,” powered by Klarna’s in-house developed AI capability, gives consumers an endless scroll of personalised product recommendations, updating in real time with a range of products and deals and becoming increasingly tailored as it learns more about the user’s preferences.

该 feed 补充了最近推出的 ChatGPT 插件，该插件将利用人工智能驱动的机器人为购物者提供个性化的产品推荐。

Meanwhile, a free personal shopper service called “Ask Klarna” provides consumers with on-demand access to shopping experts, via chat or video call in the Klarna app and on Klarna.com.

Klarna 应用程序中的一项新转售功能有望通过预先填写产品详细信息和图像来加快在二手市场上创建列表的过程。该功能已在瑞典通过 Tradera 推出，全球更多合作伙伴也即将推出。

对于零售商来说，该公司建立了一个自助广告管理平台，该平台使用 Klarna 的第一方数据，以便零售商可以在正确的时间接触正确的购物者。

Finally, “Creator Shops” gives creators the ability to launch their own storefronts on Klarna and the tools to power a consistent shopping experience. Creators can recommend products from thousands of brands, share shoppable video and photo content, and share their personal shop across their social channels.