کلائنٹ کی پائپ لائنز بطور ایجنٹ آئی 2024 کے فوائد: ٹرپل-I

یہ رپورٹ خصوصی طور پر کے سبسکرائبرز کے لیے دستیاب ہے۔ Inman Intel، Inman کا ڈیٹا اور ریسرچ بازو رہائشی رئیل اسٹیٹ اور پراپٹیک کے کاروبار پر گہری بصیرت اور مارکیٹ انٹیلی جنس پیش کرتا ہے۔ آج سبسکرائب کریں.

Real estate agents waiting for the levee of pent-up demand to break have been getting increasingly optimistic news.

سے نیا ڈیٹا ان مین انٹیل انڈیکس survey, or Triple-I, reinforces that one of the worst housing cycles in decades might be hitting an inflection point.

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Client pipelines are slowly filling back up after being depleted for much of the last two years, according to 586 agent responses to the December Triple-I. What’s more, many real estate professionals expect this slow trickle of new clients to only speed up in the months to come, the survey suggests.

Among this month’s findings:

• تقریبا 1 میں 4 ایجنٹ said they were working with more listing clients in December than at the same time the previous year — up from 1 میں 6 ایجنٹ who said the same in October.
• These gains, however, were mostly moderate: 19 فیصد of agent respondents described their listing pipelines as “heavier” year over year, while only 4 فیصد said instead that they were “substantially heavier.”

دوسری طرف، buyer clients remained harder to come by.

• صرف 1 میں 9 ایجنٹ told the Triple-I that their buyer pipelines were better off than last year.
• Still, that’s up from 1 in 17 respondents who said the same two months before.

These industry findings are consistent with big-picture transaction data that suggests the housing market may have started to find its footing in the second half of 2023.

Read more below on how real estate professionals are feeling about the current market — and how they’re preparing for the months to come.

A stabilizing market

As a growing number of agents report year-over-year improvement in their listing pipelines, an even greater share now says that their listing clientele have stabilized, even if things aren’t yet improving much.

This is a relatively recent development, the Triple-I suggests.

• For the first time since the Triple-I debuted in September, agents described their listing pipeline as “اسی کے بارے میں” as 12 months ago more often than any other response choice. 
• تقریبا 33 فیصد ایجنٹ chose that option, which climbed from third place to second to first in the preceding 90 days.

These results come on the heels of several data releases that show a year-over-year uptick in sales and inventory at the end of 2023. This period joins 1995 and 2008 as one of the hardest in recent real estate memory. 

If there was a bright spot, it was a strong year for new-home sales. That’s one area where recent data adds to growing confidence. 

• Data published last week by the U.S. Census Bureau and the Department of Housing and Urban Development showed new-home sales in December were up 4.5 فیصد سال بہ سال. 

As it becomes clearer that the broader market freefall has slowed to a halt, real estate professionals are beginning to eye the prospect of growth once more, the Triple-I finds.

Picking up steam

For a true market turnaround to gain traction, mortgage rates will likely have to continue on their recent downward trajectory.

That’s exactly what an increasingly broad consensus is beginning to expect will happen as the Federal Reserve winds down its inflation-fighting efforts and begins to lower interest rates.

Forward-looking sentiment among agents largely tracks with this improving outlook, the Triple-I finds.

• Forty-seven percent of agents in December’s Triple-I expected a heavier pipeline of buyers 12 months from now.
• If we include the share of agents who expect “about the same” number of buyer clients, 85 فیصد of agent respondents expect their buyer pipelines to at least remain the same or improve over the coming year.
• Nearly the same share of agents predicted their number of listing clients would either be the same or heavier 12 months from now — up from 63 فیصد of agents who said this in September. 

But ultimately, the recovery will still rely on factors that are difficult to predict — rooted deeply in the attitudes of potential clients.

Hinging on buyers

While more momentum has gathered in the new-home market, industry observers have stressed that the breadth and speed of a potential recovery will rely on factors that are difficult to measure.

Ali Wolf, chief economist at housing data company Zonda, focuses on the new home space but characterized the start to 2024 as “better than expected” during a state-of-the-market presentation at Inman Connect.

Wolf went on to literally sound a note of caution, though.

“We asked builders to describe the market in three words,” Wolf said, adding, “and the number one most commonly cited word was ‘cautious.’ So while they are seeing that foot traffic, there still is just that sense of, ‘OK, how deep is this demand pool of buyers?’”

طریقہ کار نوٹ: اس مہینے کا Inman انٹیل انڈیکس سروے was conducted Dec. 21-31, 2023. The entire Inman reader community was invited to participate, and انٹیل کل 808 جوابات موصول ہوئے۔ اس کے جواب دہندگان سروے انہیں SurveyMonkey پلیٹ فارم پر بھیج دیا گیا، جہاں انہوں نے رہائشی رئیل اسٹیٹ مارکیٹ میں اپنے پروفائلز کی خود شناخت کی۔ جواب دہندگان فی آلہ ایک جواب تک محدود تھے، لیکن IP پتوں کی کوئی حد نہیں تھی۔ ایک بار پروفائل (رہائشی رئیل اسٹیٹ ایجنٹ، مارگیج بروکر/بینکر، کارپوریٹ ایگزیکٹو/سرمایہ کار/پراپٹیک، یا دیگر) کا انتخاب ہو جانے کے بعد، جواب دہندگان نے اس مخصوص پروفائل کے لیے سوالات کے ایک منفرد سیٹ کے جوابات دیے۔ کیونکہ سروے عمر، جنس یا جغرافیہ کے لیے آبادیاتی معلومات کی درخواست نہیں کی، ڈیٹا کا کوئی وزن نہیں تھا۔ یہ سروے ہر پروفائل کی قسم کے لیے اعادی اور منفرد سوالات کے ساتھ ماہانہ انعقاد کیا جائے گا۔

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