Novo ime ekipe Formule 1, zasmehovano kot najslabše v zgodovini serije - Autoblog

Novo ime ekipe Formule 1, zasmehovano kot najslabše v zgodovini serije – Autoblog

Časovni žig: 27. januar 2024 10
Izvorno vozlišče: 3087266

DAYTONA BEACH, Fla. — Jenson Button, tako zakoreninjen v svojih pripravah na Rolex 24 v Daytoni, se je zdelo, da je spregledal novico, da Red Bull's mladinska ekipa formule ena je bila preimenovana.

Potem ko je v petek na dirkališču Daytona International Speedway splezal s postaje za merjenje časa, so ga vprašali, kaj misli o ekipi, znani kot Alpha Tauri zadnja štiri leta. se preimenuje v Visa Cash App RB F1 — vzdevek, ki so ga oboževalci na široko označili za najslabšega v F1 Zgodovina.

"Kakšno je novo ime?" je vprašal Associated Press.

Ko je bil prvak F2009 iz leta 1 in sedanji Nebo Športni komentator je slišal, poskušal je ponoviti.

“Visa Cash App … what comes after that?” he asked. “So it is Visa. Cash App. RB. What?”

Don’t worry, Jenson, nearly the entire industry and F1 fan base has wondered the same thing since Thursday’s rebranding.

Button has no idea what he’ll call the team while commentating this year, “exactly what we’re told to call it,” was his best guess. But he had a rosier view of the rebrand than the swell of social media rage.

“People are talking about it, right?” he asked. “So that’s good. It’s obviously worked in getting people to talk about it.”

Perhaps, but the talk hasn’t been flattering.

"Visa Cash App RB je najslabše ime ekipe v zgodovini Formule 1 in je sramota za Red Bull in Formulo 1 kot celoto," je zapisal Edd Straw iz The Race. »Ne samo, da se sliši nesmiselno, ampak prikazuje tudi pohlevno pomanjkanje domišljije, ki lahko le jezi duha tistim, ki delajo v ekipi, in sporoča stotinam milijonov gledalcev, da to ni tekmovalec, ki bi ga jemali resno.

“It’s hard to imagine (founder) Dietrich Mateschitz allowing this to happen were he still around, which is telling in itself given Red Bull was built on its astonishing capacity for imaginative marketing strategies.”

Straw je bil prijazen v primerjavi s številnimi oboževalci, ki so se zgrnili na družbena omrežja, da bi se posmehovali imenu. Eden je vprašal “What’s next? Will Največja verjetnost dirkati kot Max EA Verstappen in Sergio Perez kot Sergio Telmex Perez?«

Očitni korporatizem je le ena od težav, ki je bila izpostavljena v novem imenu ekipe, ki jo je Red Bull začel uporabljati kot Scuderia Toro Rosso – italijanski prevod Red Bulla – od prvenca leta 2006 do leta 2020. Red Bull je nato predstavil svojo linijo oblačil , AlphaTauri, na avtomobilih štiri sezone, vendar je pravice do poimenovanja predal Visi, ko je podjetje podpisalo pogodbo kot glavni sponzor.

Now fans are claiming they are going to continue to call the team either Toro Rosso or AlphaTauri — or versions of “RB” or “Red Bull 2” or “Red Bull junior team” since “RB” is in the official team name.

By putting RB in the name raises questions as to just how separate the junior team is actually operating from parent Red Bull, the three-time reigning champions. The junior team has claimed it has achieved full independence, but Visa’s deal is with Red Bull Racing and its logos will be on the cars for Verstappen and Perez. The actual lengthy new team name will be on the cars driven by Daniel Ricciardo and Yuki Tsunoda, as well as the car the team enters in the all-female F1 Academy.

Red Bull has received criticism from its rivals about its alliance with the junior team, and in adding “RB” to the name and including Visa across all the F1 properties, it makes it appear as if there really isn’t much of a separation at all between the two. After all, it was Red Bull chief Helmut Marko who allegedly watched Ricciardo test for AlphaTauri earlier last summer and immediately called team principal Christian Horner to fire rookie Nyck de Vries for Ricciardo.

Zdaj imajo ekipe dejansko stisko, ki jo morajo prenesti na F1 in vodilni organ FIA o povezavah med obema ekipama, kar dokazuje ta sponzorska pogodba. McLaren Vodja Zak Brown je javno objavil to temo v decembrskem odprtem pismu navijačem, v katerem je izjavil, da odnos Red Bulla do mladinskega programa "ni v duhu predpisov."

“Most other major sports prohibit the ownership of two teams within the same league because of the obvious potential damage that it does to competition,” Brown wrote. “It’s an unhealthy situation because it impacts decisions made both on and off the track. Whether it’s a case of having access to more data, sharing components/personnel, or even having influence over a strategic vote, it’s not in the spirit of the regulations.”

"Delna izmenjava informacij, modeli skupnega lastništva in strateška zavezništva znotraj športne strukture Formule 1 bodo samo spodkopali prepričanje navijačev v pošteno in ostro konkurenco," je dodal Brown.

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AP avto dirke: https://apnews.com/hub/auto-racing

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