Industrija marihuane Mullet – super na vrhu, brez dobička na dnu

Marihuana Mullet morda ni najnovejša norija za lase pri ljubiteljih storniranja, ampak poslovni model, pri katerem vrhunska prodaja povzroči osupljive naslovnice, dobiček pa strašljiv. Kot pravijo, posel na vrhu, zabava zadaj, le da mnogi v industriji konoplje še vedno čakajo, da se začne zabava zadaj. Massachusetts je odličen primer osupljivih številk prodaje marihuane, vendar se podjetja s konopljo zapirajo trgovina in licence se delijo za peni na dolar.

Četrti največji trg v državi za konopljo, ki se uporablja za odrasle, se je leta 2023 nekoliko povečal. Komisija za nadzor konoplje (CCC) zvezne države Massachusetts poroča, da so licencirane ambulante prodale konopljo v vrednosti več kot 1.79 milijarde dolarjev za uporabo v medicini in za odrasle v kombinaciji. To je 1.8-odstotno povečanje glede na 1.76 milijarde dolarjev, prodanih leta 2022.

Of this total, almost $1.57 billion, making up 87% of sales, came from the adult-use market. Meanwhile, medical sales continued their downward trend, reaching $225.6 million in 2023, reflecting a 28% decline from the peak of $312 million in 2021, marking the program’s fifth full year serving adults aged 21 and older.

Pomembe vreden vrhunec je bil začetek novega leta v Massachusettsu z rekordnih 140 milijonov dolarjev prodaje za odrasle in December 2023. For the entire year, the state’s cannabis sales ranked second only to California’s estimated $4.4 billion in adult-use sales, surpassing Michigan’s nearly $3 billion and Illinois’ $1.63 billion in adult-use sales, as per data from various state agencies.

Koalicija potrošnikov konoplje (CCC) ocenjuje, da so od začetka prodaje za odrasle novembra 2018 rekreativni uporabniki v Massachusettsu porabili približno 5.6 milijarde dolarjev za konopljo, uporabniki v medicini pa več kot 1.2 milijarde dolarjev. To pomeni skupno 6.8 milijarde dolarjev prodaje v dobrih petih letih.

Leta 2023 je Massachusetts kljub težavam v sektorju konoplje nenehno rasel. Toda to povečanje je spremljal a močan padec povprečne cene na unčo cvetja za odrasle, which, according to the CCC, reached an all-time low of $172, down 40% from the average of $289 per ounce in 2022. Compared to other established adult-use marketplaces throughout the nation, Massachusetts’ average flower price remained comparatively higher in 2023.

Spremembe v tržni dinamiki: prevlada uporabe za odrasle in upad prodaje zdravil

Pokrajina konoplje v Massachusettsu je bila priča transformativnemu premiku v tržni dinamiki, pri čemer je konoplja za odrasle postala prevladujoča sila. Leta 2023 je segment uporabe konoplje za odrasle prispeval osupljivih 1.57 milijarde dolarjev k skupni prodaji konoplje, kar predstavlja impresivnih 87-odstotni delež. Ta znatna rast poudarja spreminjajoče se preference potrošnikov, saj vse več posameznikov privlačijo rekreativni vidiki konoplje. Zdi se, da je privlačnost izdelkov za odrasle presegla povpraševanje po medicinski konoplji, kar označuje omembe vreden trend, ki ga morajo zainteresirane strani v industriji in regulatorji pozorno spremljati.

Nasprotno pa je prodaja medicinske konoplje v Massachusettsu občutno upadla, nadaljuje trend, opažen v zadnjih petih letih. 28-odstotno zmanjšanje, s katerim je leta 225.6 prodaja zdravil dosegla 2023 milijona dolarjev, postavlja vprašanja o trajnem povpraševanju po medicinski marihuani. Spodbuja globlji pregled dejavnikov, ki vplivajo na ta upad, vključno z morebitnimi spremembami v preferencah pacientov, dostopnostjo rekreacijskih možnosti in razvijajočo se pokrajino medicinske konoplje. Ta tržna dinamika poudarja potrebo po niansiranem pristopu pri zadovoljevanju različnih potreb tako rekreativnih kot medicinskih uporabnikov konoplje v državi.

Kljub upadu prodaje medicinskih izdelkov sistem dvojnega trga predstavlja edinstven izziv in priložnost za Massachusetts. Vzpostavitev pravega ravnotežja med rastočim sektorjem za uporabo odraslih in trgom medicinske konoplje bo ključnega pomena za zagotavljanje trajnostne in vključujoče industrije konoplje. Regulativne prilagoditve in ciljna prizadevanja za obravnavo posebnih potreb uporabnikov medicinske konoplje bi lahko imeli ključno vlogo pri oblikovanju prihodnje poti prodaje konoplje v državi.

Massachusetts’ Impressive December Sales

The advent of 2023 marked a historic milestone for Massachusetts as the state catapulted into the national spotlight with a record-breaking December in cannabis sales. Boasting an unprecedented $140 million in adult-use cannabis sales for the month, Massachusetts showcased its prowess in the cannabis market, setting the tone for a promising year ahead. This achievement not only solidifies the state’s position as a key player in the industry but also underscores the resilience and adaptability of its cannabis market, even in the face of external challenges.

The $140 million in adult-use sales for December positioned Massachusetts as the second-highest-ranking state in the country for cannabis sales during that month, trailing only behind California’s estimated $4.4 billion in adult-use sales. This remarkable feat not only speaks to the growing acceptance and popularity of cannabis among Massachusetts residents but also highlights the state’s ability to compete on a national scale. The December surge in sales reflects a combination of factors, including increased consumer interest, effective marketing strategies, and a well-regulated market that caters to the diverse preferences of cannabis enthusiasts.

Rekorden začetek leta 2023 pomeni več kot le gospodarski uspeh; simbolizira normalizacijo in splošno sprejemanje konoplje v Massachusettsu. Medtem ko država še naprej izpopolnjuje svoj regulativni okvir in obravnava nastajajoče trende, je impresivna decembrska prodaja postavila precedens za trajno rast in vpliv v nacionalni pokrajini konoplje. Prav tako spodbuja zainteresirane strani v panogi in oblikovalce politik, da raziščejo, kako lahko Massachusetts izkoristi ta zagon za nadaljnjo krepitev svojega položaja vodilnega središča za odgovorno in uspešno trgovino s konopljo.

Cost Dynamics and Market Resilience: Massachusetts’ Unique Position

Despite challenges faced by the broader cannabis sector in 2023, Massachusetts exhibited resilience with sustained sales growth. Notably, the average cost per ounce of adult-use flower in the state plummeted to an unprecedented low of $172, marking a substantial 40% decrease from the 2022 average of $289 per ounce. Importantly, even with this reduction, Massachusetts maintained an average flower price higher than other established adult-use markets, showcasing the state’s unique position in the evolving cannabis landscape.

Insights from the Cannabis Control Commission (CCC) indicate that the drop in the average cost per ounce did not impede the state’s continuous sales growth. Massachusetts demonstrated adaptability, attracting consumers with more affordable adult-use cannabis products while navigating market challenges. This dynamic adjustment in pricing underscores the maturation of the cannabis market in Massachusetts and serves as a valuable example for industry stakeholders navigating the delicate balance between fair pricing and sustaining the economic viability of cannabis businesses.

Spodnja črta

Massachusetts’s cannabis market has proven its resilience and dominance, surpassing $1.7 billion in sales for 2023. The significant surge in adult-use cannabis sales, reaching $1.57 billion and comprising 87% of the total, underlines shifting consumer preferences towards recreational products. Despite the decline in medical cannabis sales, the state’s dual-market system presents both challenges and opportunities. Massachusetts’s ability to strike a balance between the flourishing adult-use sector and the medical market will be pivotal for ensuring a sustainable and inclusive industry. The state’s record-breaking December sales showcase not only economic success but also symbolize the normalization of cannabis, setting the stage for continued growth and influence in the national landscape. Additionally, the unique position of Massachusetts, maintaining higher average flower prices despite a sharp drop, reflects the state’s adaptability and maturity in navigating market dynamics. As the cannabis industry evolves, Massachusetts stands as a beacon, providing valuable insights for stakeholders and policymakers aiming to navigate the delicate balance of fair pricing and economic sustainability.

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• vir: http://cannabis.net/blog/news/the-marijuana-industry-mullet-great-on-the-top-line-no-profits-on-the-bottom-line