Bonza To End Townsville-Rockhampton Service In March

Ponovno objavil Platon

Spremljevalci: 0

Bonza’s 737 MAX 8, VH-UJK “Sheila”, takes off. (Image: Bonza)

Bonza is axing its route between Townsville and Rockhampton due to low demand.

Neposredni leti med obema destinacijama v Queenslandu se bodo zaključili 29. marca, čeprav je Bonza potnikom v Townsvillu in Rockhamptonu zagotovila, da bo še naprej služila na drugih poteh iz obeh mest, vključno z vozliščema Sunshine Coast in Gold Coast.

"Skupnosti Townsville in Rockhampton sta močno podprli druge poti, ki jim ostajamo zavezani, če obstaja stalno povpraševanje," je dejal tiskovni predstavnik Bonza in opozoril, da pot "ni bila priljubljena pri kupcih".

»V letalstvu je standardna praksa, tako kot v večini industrij, da se pot/izdelek, ko se ne obnese dobro, ponovno oceni in sredstva prerazporedi, da se zagotovi boljši rezultat.

“Rockhampton continues to have flights to/from Cairns, Sunshine Coast, Melbourne and the Gold Coast whilst Townsville has flights to/from Sunshine Coast, Toowoomba and the Gold Coast.”

This is not the first time Bonza has dropped an underperforming route, with five services cut in a high-profile decision last July just five months after the airline’s inaugural flight.

Bonza on 1 August ended flights from Sunshine Coast to Coffs Harbour, Sunshine Coast to Port Macquarie, Sunshine Coast to Tamworth, Cairns to Mackay and Toowoomba to Whitsunday Coast, while some other routes had services reduced by one flight per week on days with less demand.

Three strongly-performing routes, however – Sunshine Coast to Albury, Sunshine Coast to Avalon, and Melbourne to Port Macquarie – each had their frequency increased by one flight per week.

The move last year cut Coffs Harbour out of Bonza’s network entirely, though the airline noted that it was leaving the door open to return to the NSW holiday destination in future.

V pogovoru z Australian Aviation za prihajajoči podcast je izvršni direktor Bonze Tim Jordan označil, da bo letalska družba še naprej omejevala nepriljubljene poti, ko bo razvijala svoje omrežje.

"Tako kot ko greste v svojo najljubšo restavracijo ali restavracijo za s seboj, obstajajo stvari, ki jih umaknete z jedilnika," je dejal.

»Ne bomo nič drugačni v dejstvu, da če nekaj ne bo delovalo za nas, bomo to umaknili z menija in bomo uskladili zmogljivost letala, kjer je potrebna, in to je samo racionalen posel o svojem poslovanju."

Bonza currently serves 21 destinations, with 84 per cent of its 38 routes not served by any other airline and 89 per cent not served by any other low-cost carrier.

The airline this week marked one year since its inavguracijski let on 31 January, 2023, saying it had flown 750,000 people in its first 12 months.