Pre-meciul câștigă 2.4 milioane de euro pentru a aduce fotbalul înapoi în rândul oamenilor

Cologne-based Înaintea meciului has just scored a funding round of €2.4 million. The startup’s soccer platform aims to democratise the sport, bringing football back to the people and giving amateurs the same digital tools as the pros. 

Football is the world’s most popular sport. It’s a sport that kids around the world grow up enjoying and take inspiration from. It unites people and watching a game, or kicking a football around, is an experience universally shared. Over the years, it’s become not only a beloved sport, but a massive market, and now, it’s increasingly tech-driven and enabled.

Whilst professional players and soccer teams around the world continue to inspire generations, in recent years, corruption scandals, relentless commercialisation and politics have all tainted the sport, disassociating professional football from the people -. Amateur football has maintained its roots and continued to grow as a sport that is community-based and played with passion.

Prematch, a Cologne-based startup, has just secured €2.4 million for its platform dedicated to amateur players. The round was led by Schadeberg Family Office with additional participation from an Angel Fund around ESL founder Ralf Reichert. Verena Pausder (entrepreneur, author & co-founder of FC Viktoria Berlin), Patric Fassbender and Marcus Stahl contributed to the pool. 

Founded in 2021 by Fiete Grünter, Lukas Röhle and Niklas Brackmann, Prematch is on a mission to become a super-platform for non-professional football in Europe, bringing pro-level experience (such as news, data and gamification), to the mega football community. Given that there are an estimated +190 million football fans out there, Prematch is entering a massive market.

„O nouă generație de jucători și fani de fotbal crește în prezent. Comercializarea fotbalului profesionist are un impact. Vedem că „fotbalul adevărat” va câștiga rapid în importanță datorită acestei tendințe și a avansării digitalizării.”

Startup-ul combină componente din rețelele sociale și platforme de fotbal din sectorul profesional. În esență, îi permite fiecărui jucător de fotbal activ să se urmeze pe sine și pe prietenii/coechipierii lor – la fel cum îi urmează pe Ronaldo și Messi.

Verena Pausder: “Prematch is disrupting amateur soccer. Young people love it. It’s about their games, their friends and their local communities.”

On the platform, each player is given their own profile with personal performance data and statistics. In addition, the user can add favourites (players, teams, leagues) to receive personalized news and results around up to 80,000 matches which are played per weekend (currently in Germany).

The startup, which launched in Germany in August last year (after a € 1.7 milioane de euro raise), already counts players from 94% of all German football teams on the platform. It’s also entered into a partnership with Delay Sports Berlin and different creators to help target GenZ engagement.

With this new funding, the Cologne-based team plan to further develop the platform and expand towards new target groups and markets.

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• Sursa: https://www.eu-startups.com/2023/05/prematch-scores-e2-4-million-to-bring-football-back-to-the-people/