Smalls Secures $19 Million in Funding for its Premium Fresh Cat Food Brand

Smalls Secures $19 Million in Funding for its Premium Fresh Cat Food Brand

Time Stamp: March 28, 2023 7:57 AM
Source Node: 2579265

Smalls, a premium fresh cat food brand, has recently secured $19 million in funding from investors to expand its business and reach more cat owners across the United States. The company, which was founded in 2017, has quickly gained popularity among cat owners who are looking for high-quality, nutritious food options for their feline companions.

The funding round was led by Left Lane Capital, a growth-stage venture capital firm that focuses on investing in consumer brands. Other investors included Founder Collective, Companion Fund, Story Ventures, and Blue Scorpion Investments. With this new funding, Smalls plans to expand its product offerings, increase its marketing efforts, and improve its supply chain operations.

One of the key factors that sets Smalls apart from other cat food brands is its commitment to using only fresh, high-quality ingredients in its products. The company sources its ingredients from trusted suppliers and prepares its food in small batches to ensure maximum freshness and nutritional value. Smalls also offers a variety of recipes to cater to different dietary needs and preferences, including grain-free, limited ingredient, and high-protein options.

In addition to its focus on quality ingredients, Smalls also prioritizes sustainability and transparency in its operations. The company uses eco-friendly packaging materials and partners with local farmers to reduce its carbon footprint. Smalls also provides detailed information about the sourcing and preparation of its ingredients on its website, allowing customers to make informed decisions about what they feed their cats.

The demand for premium pet food has been on the rise in recent years, as pet owners become increasingly aware of the importance of nutrition for their furry friends. According to a report by Grand View Research, the global pet food market is expected to reach $113.08 billion by 2025, driven by factors such as increasing pet ownership, rising disposable income, and growing awareness of pet health.

Smalls is well-positioned to capitalize on this trend with its focus on quality, transparency, and sustainability. The company has already gained a loyal following among cat owners who are willing to pay a premium for high-quality food that meets their pets’ nutritional needs. With its new funding, Smalls is poised to expand its reach and bring its premium cat food to even more households across the country.