What Is Design Thinking?

Design thinking is focusing on the people the product/service is being created for, which will lead to a better designed product.  It is a strategic approach how designs are developed.  Design thinking helps increase the probability of a successful project.

An Overview of Design Thinking.

MBA Terminology and Strategy Concepts

Design Thinking Quotes

• “It’s not ‘us versus them’ or even ‘us on behalf of them.’ For a design thinker it has to be ‘us with them’”  ~Tim Brown
• “We can’t solve problems by using the same kind of thinking we used when we created them.” ~Albert Einstein
• “If you’re interested in design, the best thing to do is observe how people interact with each other and the things they use.”  ~ Julie Zhuo
• “The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help.”  ~David Kelley
• “User-centered design means understanding what your users need, how they think, and how they behave – and incorporating that understanding into every aspect of your process.” ~Jesse James Garrett
• “Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”  ~Harriet Tubman
• “Fail often so you can succeed sooner.” ~Tom Kelley

“Design is not just what it looks like and feels like.  Design is how it works.” ~Steve Jobs