Activity churn in terms of tracking, are accounts that left and never came back.
Activity churn in terms of tracking, are accounts that left and never came back. An account is considered activity churn after 30 days from the accounts last activity. The day the account activity churn is represented by the accounts last day of activity in our application.
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- Source: https://www.inturact.com/saas-glossary/what-is-activity-churn