Web3 growth marketing leader Addressable secures $13.5 million in funding boost led by BITKRAFT – TechStartups

The global Web 3.0 market is expected to reach a staggering $81.5 billion by 2030. This market growth is due in part to rising demand for better user experiences and ongoing improvements in connectivity. Leading the way in this space is Addressable, a Tel Aviv, Israel-based Web3 marketing startup that empowers marketers within the Web3 realm to precisely target and directly engage with Web3 audiences.

Today, Addressable announced it has successfully wrapped up its second funding round of the year, tallying up a total of $13.5 million in investments. This fresh injection of capital is set to turbocharge Addressable’s Web3 Growth Suite, opening doors to new ad networks and blockchains. This move firmly cements their position as the top-notch leader in Web3 growth marketing.

This achievement is a testament to Addressable’s impressive progress in tackling the challenges of Web3 Growth for businesses. The funding round was spearheaded by BITKRAFT Ventures, with the backing of strategic investor Karatage, alongside earlier supporters like Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures, and a crew of other strategic investors.

Addressable has amped up its capabilities significantly. Now, they can track crypto wallet owners across a staggering 400,000 websites, including big names like Bloomberg, The New York Times, and Yahoo Finance. They’ve expanded into three fresh ad networks—Unity, Pubmatic, and Magnite—joining their initial presence on the Twitter ad network. This broader reach means Addressable can craft more targeted and comprehensive paid ad campaigns across social networks, websites, and mobile apps.

And that’s not all! Addressable’s 1-Click SDK Installation, given the green light by Google and available on Google Tag Manager, simplifies life for marketers by making the integration process a breeze. This means effortless tracking of website conversions, wallet connections, and blockchain conversions. Integrations with the Twitter Pixel, DSP pixels, Mixpanel, and Google Analytics further smooth out the tracking of conversion events.

Founded in 2022 by CEO Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler, the Tel Aviv, Israel-based Addressable is a trailblazer in the Web3 growth marketing scene. Addressable allows marketers across the space to target and market directly to Web3 audiences by merging blockchain and social data, analyzing both on-chain and off-chain behavior, and leveraging big data for accurate performance tracking.

Addressable stands as a testament to the team’s deep expertise in data analytics and AI. Collectively, they boast over 20 publications covering a wide range of topics, including blockchain, machine learning, and big data. The Addressable team consists of 24 dedicated employees spread across their offices in Tel Aviv, New York, London, and Madrid.

In a statement, Sharoni said, “Addressable’s commitment to revolutionizing Web3 Growth remains steadfast, and it becomes even more important in the current market.”

“We’re thrilled to lead Addressable’s new investment round. As the gaming industry continues to evolve and expand its digital footprint, it’s evident that Web3 technologies will play a crucial role in shaping the future of user engagement. Addressable’s innovative Web3 growth suite stands out as a game-changer, offering marketers powerful tools to navigate this dynamic landscape and create profitable user growth at scale. We’re excited to support Addressable’s mission to power marketers and look forward to accelerating the impact their platform already has in the gaming industry and beyond. The Addressable team distinguishes itself through its battle-tested magic in data and product development, along with a world-class track record in execution,” says Malte Barth, founding general partner at BITKRAFT Ventures.

Addressable currently assists more than 50 customers and has smoothly carried out over 750 campaigns. They’re thrilled to introduce new upgrades, including custom playbooks specifically tailored for Gaming, DeFi, Blockchain Infrastructure, Services, and Exchanges.

“In the early stages of engaging Web3 gamers, targeted marketing has been key to our success. By leveraging insights from both traditional gamers and Web3 gamers, we’ve refined our approach to user acquisition. Addressable’s Web3 Growth Suite has delivered early promising results in enhancing our marketing strategies, particularly in the precise targeting of our gaming audience. The platform’s role in our marketing efforts, especially in the transition from traditional to Web3 gamer engagement, has been noteworthy. Addressable’s ability to identify and connect with potential gaming customers aligns well with our objectives, making it a valuable tool for our future gaming campaigns”, said Michael Migliero, CMO of Big Time Studios.

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• Source: https://techstartups.com/2023/12/21/web3-growth-marketing-leader-addressable-secures-13-5-million-in-funding-boost-led-by-bitkraft/