Alexa!
Hey Siri!
Hey Google!
If those audible prompts aren’t something you regularly use to search, shop, and interact online, you are about to be in the minority. By 2021, it has been forecasted that 60% of all online searches will be performed via voice search.
That may be a daunting stat if you don’t already have an SEO strategy for your automotive dealership that takes voice search into consideration. Luckily, you have some time — only around 30–40% of searches are currently conducted by voice. Consumers are regularly searching for local businesses via voice search. In fact, 58% of consumers have used voice search to find a local business within the last year. And 46% of voice search users look for local businesses on a daily basis.
Customers will be able to ask for information related to any car model and they will be given the answer in a quick and efficient manner. Using Alexa and Google Home users will be able to book a test drive at their nearest showroom with just a few commands. Users can get post-sales support like booking a service appointment or make an inquiry regarding the availability of spare parts.
Customers can ask the assistant to book a test drive of the car of their choice at the desired showroom location and time.
Customers can book a service appointment at the service station of their choice in just a few steps.
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Customers can locate the nearest dealer from their house and get details via SMS or email.
Customers can check for space parts, accessory prices, and availability at their nearest dealership.
Customers can ask for vital information like insurance expiry, next service date, etc., and can also get reminders for the same where Alexa will prompt the user about it few days before the expiry date.
A smart assistant can help customers choose a car by asking them a series of questions and then recommend a car based on their preference.
“Hey Google — What Color Does the 2019 Honda Accord Come In?”
As a quick example, the search ‘What color does the 2019 Honda Accord come in?’ has a featured snippet for Howdy Honda on Google. If you asked the Google Assistant, it would read off what that result says under the snippet itself by starting ‘According to Howdy Honda…’ The same can be said for Bing results with the Alexa, and so on.
The brand equity and search relevance for Honda-related terms skyrockets for a given dealership from this kind of result. That kind of ‘Google-approved’ spoken advertising proves that Google trusted the content on that page at that dealership enough to reward it as the answer of choice.