Saudi Arabia’s new airline, Riyadh Air, signs its first sports sponsorship deal with Leading Spanish Football Club

Saudi Arabia’s newly launched world-class airline, Riyadh Air and leading Spanish football club, Atlético de Madrid today signed a multi-year partnership naming the airline as the main and official airline partner of the Red and White football club. The partnership marks a significant milestone for both parties and is the first sports sponsorship that Riyadh Air has signed since its official launch on March 12, 2023.

As part of the historic milestone, the Saudi-based airline will be the main sponsor and official airline partner of the club as part of a multiyear agreement. In addition to having Riyadh Air’s presence on the teams kits, the strategic partnership will bring together two entities that share a passion for excellence, innovation and will allow the airline and the club to reach millions of fans around the world.

The new airline, headquartered in Riyadh, the capital city of the Kingdom of Saudi Arabia, recently stunned the world by unveiling one of its unique liveries during the Paris Air Show in June 2023. It is scheduled to begin operations in 2025, connecting the Kingdom’s capital to more than 100 destinations around the world by 2030.

As a full service and digitally-native carrier, Riyadh Air will pioneer new technologies and innovations whilst offering guests authentic and warm Saudi hospitality.

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• Source: https://worldairlinenews.com/2023/08/10/saudi-arabias-new-airline-riyadh-air-signs-its-first-sports-sponsorship-deal-with-leading-spanish-football-club/