Promoting Fintech Solutions on YouTube: Engaging and Educating Potential Customers

April 28, 2023

Image: Unsplash/Nik

Making an impact on YouTube is 90% getting an audience and 10% convincing them of something. Almost all of the work is dedicated to gathering up a following. After all, you can have the world’s most convincing sales material, but it won’t do much good if there is nobody around to see it. This article considers how you gather together your audience and how you make an impact by engaging and educating them.

Gather Together Your Audience First

Before you do anything, you need an audience. Do not buy bot follows because they are not real people. You need followers who are real people. Go online and look for the sort of YouTube channels for sale that you can find here. These are YouTube accounts that other people have sold. Market to their audiences, sell your ideas, sell your products, and cross-promote your own social media accounts. You cannot engage or educate people if nobody is listening. First get the crowd, then grow your influence.

Tutorials Are Where It’s At

You are dealing with very intelligent people. They are not looking at reviews when they consider your software and your tech solutions. They know that reviews can be bought and that having something described isn't the same as using it.

People look at tutorials to see how the system works, to see what it does, and to see how easy (or sensible/logical) it is to learn. Take the example of Adobe’s character creator with motion capture. “NOBODY” was buying that crap. They had spent millions on development to churn out a cheap looking character modeler. Then, a small time YouTuber with only 7K followers put out a short tutorial on how to use the software. It racked up 41K views, and the adoption of the character creator picked up. So, a member of the development team “Okay Samurai” put out a fully fleshed out tutorial on the software, and racked up 171K views, and now YouTube is littered with people's attempts at motion-capture 2D animation.

Use Influencer Marketing

There are two shortcuts to making an impact on social media and putting yourself in front of as many people as possible. You can buy other people's accounts and promote to their audiences, or you can pay influencers to promote your social media channels. You can get in touch with them through services like Shoutcart. Have them cause a stir and draw people to you, and then educate your audience with tutorials, with reviews that you write, with comparisons against your competitors, and with good old marketing. With good old “Identifying a problem and then solving it.”

What is Left to Teach? 

If you have manufactured all the varieties of successful video, the reviews, the comparisons, the tutorials, etc., and you are running out of content ideas, then you should consider creating the most evergreen type of content ever made. The content includes answering difficult questions.

What are the most common questions that come through your support system. What are people looking at on your FAQ section? Are people asking certain questions on Google? Sometimes, these questions give people a direct line to you in a manner that helps build your brand.

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For example, if somebody wants to reset their display so that it only shows CFD movements during the USA sessions. They are going to look online until they find a forum person who answers the question. Instead of finding them, they find your answer to the question on YouTube. Not only do they see the answer, but they also see all the other features and functions on offer. You show and prove to people that they made the right decision when they decided to buy your software. Even branding exercises this small and seemingly insignificant are going to help your word-of-mouth marketing and your yearly renewal marketing.

The National Crowdfunding & Fintech Association (NCFA Canada) is a financial innovation ecosystem that provides education, market intelligence, industry stewardship, networking and funding opportunities and services to thousands of community members and works closely with industry, government, partners and affiliates to create a vibrant and innovative fintech and funding industry in Canada. Decentralized and distributed, NCFA is engaged with global stakeholders and helps incubate projects and investment in fintech, alternative finance, crowdfunding, peer-to-peer finance, payments, digital assets and tokens, blockchain, cryptocurrency, regtech, and insurtech sectors. Join Canada's Fintech & Funding Community today FREE! Or become a contributing member and get perks. For more information, please visit: www.ncfacanada.org

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