Peloton Says ‘Bike+’ Trademark Suit Came From ‘The Dead’

By Andrew Karpan (April 14, 2023, 9:49 PM EDT) — Peloton has ripped into a trademark suit filed by a professional cyclist who claimed to have used the brand name “Bike+” first, telling a California federal judge that the suit was little more than a vehicle for his company “to cash in on his failed app.”…