[Ordergroove in BusinessWire] Firebelly Tea launches subscription experience with Ordergroove to foster daily rituals

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NEW YORK–(BUSINESS WIRE)–Ordergroove, the leader in Relationship Commerce, announced today that Firebelly Tea, the loose-leaf tea brand curated for modern living, has implemented a subscription experience with Ordergroove. The direct-to-consumer brand will use subscriptions to foster long-term customer relationships and drive higher customer lifetime value.

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