In terms of cross-border market share, compared to the total online market, Luxembourg is the top 1 cross-border country in 2022. Its cross-border market share is 80 percent. The country’s total cross-border turnover was 1.8 billion euros.
The data comes from the latest Top 16 online cross-border EU countries, which is published yearly by Cross-Border Europe. The study compares the turnover of online cross-border sales within Europe. The total online cross-border turnover in Europe was worth 179.4 billion euros in 2022. The study also compares the country’s cross-border market share, cross-border consumer confidence and the percentage of cross-border web visitors.
Top 16 online cross-border EU countries in 2022
The top 16 countries are:
1 | Luxembourg |
2 | Ireland |
3 | Austria |
4 | Sweden |
5 | Norway |
6 | Switzerland |
7 | Germany |
8 | Denmark |
9 | Portugal |
10 | Belgium |
11 | Italy |
12 | Finland |
13 | Spain |
14 | France |
15 | United Kingdom |
16 | The Netherlands |
Cross-border confidence level 86% in Luxembourg
Luxembourg ranks as the top cross-border country because of its large market share (80 percent). Additionally, the consumer cross-border confidence level is very high (86 percent). It also has a large amount of cross-border web visitors. According to the report, consumers actively engage in cross-border shopping on platforms like Zalando, Asos, Veepee, FNAC and Amazon (.de and .fr).
UK has highest cross-border turnover
While the ranking takes online cross-border turnover into account, the market share weighs heavier. For example, the United Kingdom has the highest cross-border turnover with 28 billion euros. However, the market share is substantially lower than the other countries, with 17 percent.
The United Kingdom generated a cross-border turnover of 28 billion euros.
The Netherlands takes the last position in the ranking. Its cross-border market share is 15.2 percent. This amounts to 5 billion euros. This means that Dutch consumers do not buy goods from cross-border online stores that often. This can be attributed to the presence of strong local stores, like Bol.com, Coolblue, Wehkamp and AH. When Dutch consumers do decide to shop cross-border, they often turn to Zalando.
- SEO Powered Content & PR Distribution. Get Amplified Today.
- PlatoData.Network Vertical Generative Ai. Empower Yourself. Access Here.
- PlatoAiStream. Web3 Intelligence. Knowledge Amplified. Access Here.
- PlatoESG. Automotive / EVs, Carbon, CleanTech, Energy, Environment, Solar, Waste Management. Access Here.
- BlockOffsets. Modernizing Environmental Offset Ownership. Access Here.
- Source: https://ecommercenews.eu/luxembourg-ranks-as-top-1-cross-border-country/
- :has
- :is
- :not
- 1
- 16
- 17
- 2022
- 28
- 32
- 8
- 80
- a
- According
- Account
- actively
- Additionally
- also
- Amazon
- amount
- amounts
- and
- ARE
- AS
- Asos
- BE
- because
- Billion
- buy
- by
- CAN
- COM
- comes
- compared
- confidence
- consumer
- Consumers
- countries
- country
- country’s
- cross-border
- data
- decide
- do
- Dutch
- engage
- EU
- Europe
- Euros
- example
- For
- from
- generated
- goods
- High
- highest
- However
- HTTPS
- in
- infographic
- into
- IT
- ITS
- Kingdom
- large
- Last
- latest
- Level
- like
- local
- lower
- Luxembourg
- Market
- max-width
- means
- Netherlands
- of
- often
- on
- online
- Other
- percent
- percentage
- Platforms
- plato
- Plato Data Intelligence
- PlatoData
- position
- presence
- published
- Ranking
- ranks
- report
- sales
- Share
- Shop
- Shopping
- stores
- strong
- Study
- substantially
- takes
- terms
- than
- that
- The
- the United Kingdom
- they
- this
- to
- top
- Total
- TURN
- turnover
- United
- United Kingdom
- very
- visitors
- was
- web
- weighs
- when
- which
- with
- within
- worth
- yearly
- Zalando
- zephyrnet