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On October 30, Cello World opened the doors for its INR 1,900 crore IPO. The Indian consumer products company was founded by G.D. Rathod in 1962 as a humble factory. This milestone owes its success to the company's way of diversifying its offerings to the Indian market. Today, it has a presence in three product categories: consumer houseware, writing instruments, and stationery and moulded furniture and allied products.
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- Source: https://www.entrepreneur.com/en-in/news-and-trends/inforgraphic-how-this-brands-diversified-offerings-paved/469168
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