First Toke: Erykah Badu reveals ‘That Badu’ strain collab with Cookies

First Toke: Erykah Badu reveals ‘That Badu’ strain collab with Cookies

Time Stamp: March 1, 2023 10:08 AM
Source Node: 1985348

“It’s a very finicky plant. The cultivators didn’t really enjoy growing it as much as I enjoyed smoking it. It’s really something special. It’s different than everything that’s on the market right now. It’s got that Lemonnade, that Cherry Pie kind of smell.”

Berner

After smoking That Badu, Berner said: “This thing kicks your ass. It’s super funky, super strong. I’m actually really happy she picked this one. When we sat down and talked about a collaboration, she said she wanted something that stands out. Something euphoric, something special. I put in front of her about 4-5 things, and she picked this. This is something that I’ve been holding for a while.”

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Badu recommends the strain to mothers and women looking to stay productive and alert. “It’s really nice and natural, sort of like a ballad,” she said in a clip promoting the strain. “It just makes you move light and it kind of gets you through your day and you’re not zooted.” But she adds that the magical effects can be enjoyed by anyone.

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Erykah Badu on collaborating with Berner and the Cookies team

What made Erykah Badu choose Berner as her cannabis partner?

“First of all, he is a dope MC and I love his music. I’m part of his cult following. But it wasn’t that he was a B-Boy, (and) I’m a B-girl. That wasn’t it. Then I tasted his weed and I saw his presentation in his labs and things, but that wasn’t it. It was the fact that he was so open kind to me about it. For someone who was getting into this field, and obviously a very competitive field, he was giving with his words, his studies, his contacts–he was just a plug completely. It created this comfort for me. He mentors me and guides me along the humble beginnings of my journey as a grower, as a connoisseur, as an advocate, as an activist, you know? So that’s what it was. It was his kindness and his beauty as a human.”

Erykah Badu

“Berner reached out years ago and I just wasn’t ready to do that yet,” she told The Breakfast Club last week. “He reached back out. And I said I think it’s time to do that. I noticed there was no area in the cannabinoid world where women were being focused on. So my focus is women’s studies in the body, in childbirth, in meditation, in religious studies, spirituality, casually, mothers, everyday people, and building a product line around their needs.”

That Badu will also include merchandise, accessories, and a mushroom tea line that includes adaptogenic shrooms for functional use with your morning tea or coffee, plus magic mushrooms for those looking to get trippy.

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Here’s what the Cookies team had to say about working with Erykah Badu:

“Erykah Badu is a woman that is shaping the world on her own terms. She is fearlessly herself, the consummate collaborator and soulfully breathes life into every effort she takes on whether it be through her music, fashion, bringing babies into the world as a doula, and now her new line of cannabis and wellness products. Badu is blazing yet another trail into the cannabis and wellness space where women too often feel unrepresented, unheard and unseen. Badu has been advancing the conversation on women’s wellness for years and is the female advocate cannabis businesses should take notes from. It felt right to bring the cultivar she curated with such care (“That Badu”) to market for all to enjoy in the month of March which is dedicated to the celebration of women that make a difference in our lives, and to those like Badu whose contributions make clear that a woman can pursue any dream while staying true to her inner voice.”

Crystal Millican, Head of Retail at Cookies

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