Sep 24, 2020
Kevin Roberts has had an illustrious career spanning many
industries over numerous continents including serving as Chairman
and CEO of Saatchi & Saatchi, one of the world’s leading
creative organizations, where he had responsibility for the
effectiveness of several of the world’s leading advertising budgets
including for clients Toyota and Procter & Gamble. Today, his
company Red Rose Consulting counsels business leaders and employees
on creative thinking, marketing, and leadership.
Kevin is the author of several best-selling books, including an
OODA Top 10 Book of the Year for 2017; 64 Shots: Leadership in a
Crazy World. OODA CEO, Matt Devost has given away dozens of copies
of 64 Shots and it remains a personal favorite of his for the
insight and inspiration it provides.
In this OODAcast, Kevin provides his perspective on leadership,
creativity, decision-making, and driving focus and action to be
successful in business and life.
- Are we living in a super-VUCA world (Volatile, Uncertain,
Complex, Ambiguous)? - How no plan survives the first 24 hours and how to engage in
adaptive decision-making. - The role data plays in decision-making and where data falls
short. - How leadership is about creating leaders, not great teams.
- The role focus plays in successful entrepreneurship.
- How to expand your frame of reference by studying other
fields. - How insights are not insightful.
- The link between storytelling and leadership.
- Hacking your way into the future.
- Managing through a crisis.
- Who inspires Kevin today and what is he reading.
Additional Resources: