DCR Partners with Tourism London To Launch ‘Stay a Little Longer’ Stimulus Program

TORONTO, July 29, 2021 – DCR Strategies Inc. | TruCash (DCR), one of Canada’s leading payments providers, announces its partnership with Tourism London to support the ‘Stay a Little Longer’ promotion. The program encourages visitors to book a minimum two-night stay at a participating hotel and receive a $100 Visa® card upon check-in. Card recipients can use the funds to explore London and create more memories.

Reviving the local tourism industry is a key objective for Tourism London as the city and surrounding areas recover from the COVID-19 pandemic. The custom-branded cards can only be used within the city limits, making the program an economic driver for small businesses and the hospitality sector.

After successfully piloting the program with DCR this past fall, Tourism London has continued the campaign to reach more industries in 2021. “This revised version is more robust and focuses on driving recovery across multiple business sectors as guests are encouraged to eat, drink, shop and play in London with their $100 VISA cards,” said Natalie Wakabayashi, Director of Culture & Entertainment Tourism for Tourism London. 

DCR is proud to support the City of London’s campaign, which will run until November 30, 2021. For more information about the initiative or to book your stay, please visit londontourism.ca/stay.

About DCR Strategies Inc. | TruCash

As a leading provider of branded payment technology, DCR Strategies Inc. | TruCash delivers creative incentive & reward solutions, loyalty programs, and disbursement systems for businesses and government institutions. 

About Tourism London

Tourism London, the city’s destination marketing organization since 1996, collaborates to create and promote innovative experiences that make for lasting and unforgettable memories. Working with local and regional partners, Tourism London facilitates the development and marketing of London’s tourism and hospitality industry and economic well-being. 

Media Contacts

Helen Mullin, VP of Tourism, Canada, DCR Strategies Inc. | TruCash

Tel.416-483-0175 | helen.mullin@trucash.com

Natalie Wakabayashi, Director, Culture & Entertainment Tourism, Tourism London

Tel. 226.926.0134 | nwakabayashi@londontourism.ca