Circle K 'Polar Pop' Ad Push Broke Deal, Seltzer Giant Says

Circle K ‘Polar Pop’ Ad Push Broke Deal, Seltzer Giant Says

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By Brian Dowling (April 25, 2023, 12:00 PM EDT) — Circle K is breaking a decade-and-a-half-old deal with Massachusetts-based seltzer company Polar Corp. by using its “Polar Pop” brand to refer to drinks in online advertising and marketing outside the convenience stores, according to a federal lawsuit….

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