Rich data is the pathway to effective marketing. Go beyond customer data and include subscriptions, plan levels, orders, invoices and more to segment, target and deliver successful email campaigns.
Subscription info can be a treasure trove to help develop the perfect marketing workflow on ActiveCampaign. With 15+data additional data points now at your disposal, you can provide relevant content to your customers and upsell, cross sell, coach or even resurrect a lost customer!
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- Source: https://www.chargebee.com/integrations/activecampaign/
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