Blockchain Pioneer Acquires International Fashion House Blk DNM | Forexlive

Blockchain Pioneer Acquires International Fashion House Blk DNM | Forexlive

Time Stamp: June 8, 2023 3:53 AM
Source Node: 2707555

Stockholm’s
headquartered blockchain technology company ChromaWay today reveals its
acquisition of the iconic Swedish-American fashion brand BLK DNM.

The
acquisition aligned with the recent relaunch of BLK DNM as a modern,
community-driven fashion house. It marks ChromaWay’s first acquisition of an
established company for the purpose of implementing real-world
decentralization: i.e., creating positive behavioral change, fairer access, and
more control by users within traditional industries.

· ChromaWay’s blockchain
capabilities will be integrated into BLK DNM’s strategy and products, the first
meaningful use of the tech in fashion.

· In pioneering ‘connected
fashion,’ BLK DNM will seek to inspire more responsible behaviors in the
industry.

· First tech innovations
will be announced ahead of BLK DNM’s F/W 2023 collections reveal

First
innovations to be revealed in BLK DNM’s F/W 2023:

ChromaWay’s
blockchain capabilities will be integrated in a revolutionary way into both BLK
DNM’s brand and products. BLK DNM will consequently become a pioneer of
‘connected fashion’ – the use of technology to create community and
responsibility within fashion – heralding the first significant use of
blockchain tech in an industry yet to be meaningfully impacted by Web3
technologies.

BLK DNM
will reveal the first tranche of technological innovations built on ChromaWay’s
‘Chromia’ relational blockchain in the coming weeks. This will include
software- and hardware-based innovations built into BLK DNM’s F/W 2023
collections, underpinned by the ethical and communal concept of ‘connected
fashion.’

Toni
Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-founder of ChromaWay

Henrik
Hjelte, CEO and Co-founder of ChromaWay, comments: “BLK DNM is a brand with an
ethical mission and decentralization in its soul – it’s something of a
borderless community already. It was a natural fit for our aspirations to
transform the fashion industry through innovation. BLK DNM’s imminent tech
rollout will illustrate the power of our blockchain capabilities to create true
behavioral change in an industry that has hitherto struggled to control its
problematic environmental impact and embrace progress.” Toni Collin, CEO of BLK
DNM, comments:

“Our
industry must start looking toward innovation: fast fashion’s environmental
impact is totally unacceptable, and at the same time, as the world becomes more
digitized, the concept of community is changing. That’s why BLK DNM joining
ChromaWay is so exciting. The potential of this technology to create genuine
change in fashion is evident, but no one else in the industry is using it in a
meaningful way yet. Together, BLK DNM and ChromaWay are building something
truly unique and groundbreaking. We will be able to reveal the first
innovations very soon.”

About
ChromaWay

ChromaWay is an industry leader in blockchain technology and specializes in creating and
deploying cutting-edge, scalable blockchain solutions for businesses and
governments. The company, established in 2014 and headquartered in Stockholm,
Sweden, has been at the forefront of driving the widespread adoption of
blockchain technology. Its flagship product, relational blockchain Chromia,
enables developers to build decentralized applications (dApps) with a
relational database model that offers unprecedented scalability and
flexibility.

About
BLK DNM

BLK DNM (www.blkdnm.com) is a Swedish-American fashion brand that specialises in timeless tailoring,
leather, and denim of extraordinary quality. Following its 2023 relaunch as an
entry-luxury fashion house under the stewardship of new Creative Director Jessy
Heuvelink, BLK DNM’s focus on enduring craftsmanship and aesthetic timelessness
encourages customers to love and treasure each item for decades and across
generations.

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