By Kathryn Petrini, Google.

On September 14 & 15, Looker (Google Cloud) will be hosting Part IV of BEACON, its bi-annual data thought leadership virtual event series. For those not familiar, BEACON is a place where you can find original content created around topics at the forefront of data, analytics trends, future predictions and best practices. The goal is that attendees are able to walk away with actionable insights that they can start to incorporate into their data analytics strategy.

This event series will feature data experts across Looker and Google Cloud, as well as customers such as Spotify, Chime, Pendo.io, and more.

Here are just some of the sessions that we are excited about:

Choosing the Right BI Tool for an Exceptional BI Experience
Bruno Aziza, Head of Data & Analytics, Google Cloud

Choosing the right data warehouse for your business intelligence needs can improve user experience, enable more extensive self-service, and speed time to insight and value creation for your organization. Choosing the wrong data warehouse can create more work and frustration for everyone involved. This session will help you understand the unique capabilities of modern data warehousing and set yourself up for success as you look to modernize your data infrastructure.

Want to Build a Data Culture? Start Here!
Laura Guilbert, Senior Director of Analytics, Chime

Join this session with Laura Guilbert, Senior Director of Analytics at Chime, to learn about some of the key challenges you'll face as you build a data culture at your organization, and also how to surmount them. You'll find out how to transform your organization into a community that is genuinely excited to find truth with data and achieve measurable improvements as a result.

You can check out the rest of the session details and sign up here – attendance is complimentary. You can also check out the sessions from previous BEACON events here.

Hope to see you there! Questions? beacon@looker.com