Australian B2B education platform Go1 has just acquired Berlin’s bite-sized learning startup Blinkist

Australian B2B education platform Go1 has just acquired Berlin’s bite-sized learning startup Blinkist

Time Stamp: May 8, 2023 8:49 AM
Source Node: 2637737

Berlin-based Blinkist has joined forces with Go1 to create new offerings which serve the whole learner. As a leader in learning and development, Go1’s open platform gives the world’s largest companies and their employees access to high-quality education and training in a single solution. With this acquisition, Go1 lays the groundwork for a new and innovative model of lifelong learning that aims to engage learners in their everyday lives, both professionally and personally.

Andrew Barnes, the co-CEO of Go1 stated: “The combination of Go1 and Blinkist offers something not replicated in any corner of the corporate learning market: an experience of ongoing learning that serves professional goals while being personally engaging.”

Together, the companies will holistically serve the learner and create a model which is unmatched in the market. By joining forces, the companies plan to accelerate the growth of the Blinkist for Business product and leverage Blinkist’s expertise in engaging learners outside of work.

Blinkist founder and CEO Holger Seim commented: “We started Blinkist as a service for learners but saw growing interest from companies in recent years. Combining forces with Go1 lets us capitalize on this trend and establish Blinkist as a strong addition to companies’ learning mix while continuing to grow our consumer brand.”

Under the direction of Holger Seim, who will become Go1’s new COO, Learners, the Blinkist team will focus on Learners, under the Blinkist brand name, and continue to grow its consumer-focused service globally out of Berlin. Both teams are energized and proud to join forces!

Thilo Semmelbauer, managing director at Insight Partners, stated: “We’re thrilled with Go1’s acquisition of Blinkist. Blinkist’s mobile content and product will expand the learning opportunities already available to Go1’s tens of millions of customers and create a powerful pair with Go1’s corporate learning offering. We’re excited for what’s to come.”

Founded in 2012, Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional. Used by over 26 million people worldwide, Blinkist finds the most relevant, impactful books and podcasts and distills them down to their key ideas, which can be read or listened to in 15-minute explainers called Blinks. In addition to individual learners, over 1,500 organizations around the globe have already chosen Blinkist for Business to empower their teams at their point of need—anytime, anywhere.

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