Adtech Startup VideoAmp Locks up $150M To Challenge Nielsen

Media measurement startup VideoAmp raised a $150 million Series G led by Vista Credit Partners — the credit arm of Vista Equity Partners.

VideoAmp, which is co-headquartered in New York and Los Angeles, had raised more than $450 million in a mix of debt and equity before this new round since being founded in 2014. Its last raise was a Series F round of $275 million in 2021.

“VideoAmp has seen explosive growth and significant customer adoption of our best-in-class measurement, optimization and planning tools for the buy-side. We’ve also seen incredible momentum in both the buy- and sell-side adopting our advanced currency solution,” said CFO Paul Ross in a release. “This round of funding from Vista Credit Partners will support our strategy and commitment to both currency and further establishing our overall category leadership.”

The company’s platform gives advertisers and media sellers real-time insights to plan and measure media investments, competing against incumbent giant Nielsen.

The startup’s measurement and currency solutions have been adopted by 13 linear and streaming publishers, along with major media holding companies, independent agencies and 75-plus advertisers.

Adtech’s ups and downs

While even going up against a goliath like Nielsen, VideoAmp clearly has ambitious goals. In 2021, Bloomberg reported the company was exploring IPO options.

Time will tell whether the new round puts an offering back on a specific timeline.

In general, adtech funding to U.S.-based, VC-backed startups has seemingly dwindled in 2023, per Crunchbase data.

Less than $1 billion has been raised to date this year, leaving the sector well short of the $3.6 billion raised last year and the $3.7 billion raised in 2021 — even as the industry has been disrupted by changing data and privacy regulations.

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Adtech Funding To US-Based, VC-Backed Startups

Illustration: Dom Guzman