Steam은 Valve가 고객 개인 정보 보호 접근 방식과 '일치하지 않는다'고 말하는 Google 도구를 버리고 있습니다.

Valve is updating the system that shows game developers statistics about who’s visiting their Steam pages. As part of that update, Steam will stop supporting Google Analytics—the most-used tool for tracking internet traffic—and developers who rely on it will instead have to use Steam’s built-in traffic reporting tools.

“As time has gone on we’ve come to realize that Google’s tracking solutions don’t align well with our approach to customer privacy,” Valve said in 블로그 게시물 (새 탭에서 열립니다). Google Analytics에 대한 지원은 1월 4일에 종료됩니다. 이는 Google이 Universal Analytics라는 기존 시스템을 종료하고 이를 Google Analytics XNUMX라는 새로운 서비스로 교체하는 시기이기도 합니다.

Instead of supporting Google Analytics 4, Valve says it’s focused on improving its own Steam traffic reporting tools. For example, it’s introducing a regional breakdown that displays the geographical sources of Steam page traffic, which “can be most useful when considering the languages you might support in your game or where you might need to locate servers for a multiplayer game.” That’s something Google Analytics would’ve been able to do previously.

밸브는 계속할 것이라고 말했다 지원 to track demographic details like “age, gender, or race.” And when the volume of traffic from an external source is below a certain threshold, it will categorize the source as “other” to avoid inadvertently communicating information that could be used to identify visitors. 

“All the tools and features that we discuss here are built with player privacy in mind; Steam will continue to not share personally identifiable information,” Valve wrote. “This approach to privacy means that some trade-offs have been made along the way that limits how specific some reporting can be.”

Valve’s privacy policy hasn’t changed (you can 여기를 읽어 (새 탭에서 열립니다)), so ditching Google Analytics is an apparent effort to put itself in better compliance with its own rules. Valve did not say specifically what about Google Analytics doesn’t “align” with its privacy approach, or whether the switch to Google Analytics 4 is the motivating factor or just a good moment to make the split. I’ve asked Google if it has a response to Valve’s remarks.

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• 출처: https://www.pcgamer.com/steam-valve-google-analytics