{"id":2829932,"date":"2023-08-17T12:36:48","date_gmt":"2023-08-17T16:36:48","guid":{"rendered":"https:\/\/platoaistream.com\/plato-data\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai-ibm-blog\/"},"modified":"2023-08-17T12:36:48","modified_gmt":"2023-08-17T16:36:48","slug":"us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai-ibm-blog","status":"publish","type":"station","link":"https:\/\/platoaistream.com\/plato-data\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai-ibm-blog\/","title":{"rendered":"US Open heralds new era of fan engagement with watsonx and generative AI &#8211; IBM Blog"},"content":{"rendered":"<p>    <!-- DEFINITIONS --> <title>US Open heralds new era of fan engagement with watsonx and generative AI &#8211; IBM Blog<\/title> &lt;!&#8212;-&gt; <!-- THEME COLOR -->  <!-- REFERRER POLICY -->  <!-- LANGUAGE\/TRANSLATIONS --> <!-- AMP SCRIPTS --> <!-- KALTURA --> <!-- CARBON SCRIPTS -->      <!-- FONTS --> &lt;!&#8211;  &#8211;&gt; <!-- ANALYTICS --> <!-- COREMETRICS --> <!-- AMP DEFAULT CSS -->    <!-- CUSTOM CSS -->  <!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->                      <!-- \/ Yoast SEO plugin. --> <\/p>\n<p> <!-- YOAST SEO -->   <!-- NAVIGATION --><br \/>\n<!-- BACK TO TOP --> <!-- CHECK PAGE POSITION --><br \/>\n <!-- SCHEMA --> <!-- BREADCRUMB SCHEMA --> <\/p>\n<div class=\"container grid hero_background hero--IBM_blog\">\n<div class=\"grid__content post post--IBM_blog\">\n<div class=\"post__thumbnail\"> <img loading=\"lazy\" decoding=\"async\" alt width=\"1200\" height=\"630\" src=\"https:\/\/platoaistream.com\/wp-content\/uploads\/2023\/08\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai-ibm-blog.webp\"> <!-- nothing --> <\/div>\n<section class=\"article__info\"> <!-- Top portion --> <\/p>\n<div class=\"top_wrapper--IBM_blog\">\n<div class=\"cat_date_wrapper--IBM_blog\"> <span class=\"article__info__author_box\"> By <a href=\"https:\/\/www.ibm.com\/blog\/author\/aaron-baughman\/\" rel=\"noopener\">Aaron Baughman<\/a> <\/span> <span class=\"article__info__read-time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/span> <\/div>\n<div class=\"cat_date_align--IBM_blog\"> <span class=\"article__info__cat\"><a href=\"https:\/\/www.ibm.com\/blog\/category\/cognitive-enterprise\/\" rel=\"noopener\">AI for the Enterprise<\/a><\/span> <span class=\"article__info__date\">August 17, 2023<\/span> <\/div><\/div>\n<\/section>\n<p> <main class=\"post__content \" id=\"post__content\"> <\/p>\n<p>As the tournament\u2019s official digital innovation partner, IBM has helped the US Open attract and engage viewers for more than three decades. Year after year, <a href=\"http:\/\/ibm.com\/consulting\" rel=\"noopener\">IBM Consulting<\/a> works with the United States Tennis Association (USTA) to transform massive amounts of data into meaningful insight for tennis fans.<\/p>\n<p>This year, the USTA is using <a href=\"http:\/\/ibm.com\/watsonx\" rel=\"noopener\">watsonx<\/a>, IBM\u2019s new AI and data platform for business. Bringing together traditional machine learning and generative AI with a family of enterprise-grade, IBM-trained foundation models, watsonx allows the USTA to deliver fan-pleasing, AI-driven features much more quickly. With watsonx, users can collaborate to specialize and deploy models for a wide variety of use cases, or build their own\u2014making massive AI scalability possible.<\/p>\n<h2 class=\"wp-block-heading\">Watsonx powers AI-generated tennis commentary<\/h2>\n<p>This year the US Open is using the generative AI capabilities of watsonx to deliver audio commentary and text captions on video highlight reels of every men\u2019s and women\u2019s singles match. Fans can hear play-by-play narration at the start and end of each reel, and for key points within. The AI commentary feature will be available through the US Open app and the <a href=\"https:\/\/www.usopen.org\/\" target=\"_blank\" rel=\"noopener nofollow\">US Open website<\/a>.<\/p>\n<p>The process to create the commentary began by populating a data store on <a href=\"https:\/\/www.ibm.com\/products\/watsonx-data\" rel=\"noopener\">watsonx.data<\/a>, which connects and governs trusted data from disparate sources (such as player rankings going into the match, head-to-head records, match details and statistics).<\/p>\n<p>Next, the teams trained a foundation model using <a href=\"https:\/\/www.ibm.com\/products\/watsonx-ai\" rel=\"noopener\">watsonx.ai<\/a>, a powerful studio for training, validating, tuning and deploying generative AI models for business. The US Open\u2019s model was trained on the unique language of tennis, incorporating a wide variety of contextual description (such as adjectives like <em>brilliant<\/em>, <em>dominant<\/em> or <em>impressive<\/em>) based on lengths of rallies, number of aces, first-serve percentages, relative rankings and other key stats.<\/p>\n<p>Beyond helping enterprise clients embed AI in their daily workflows, watsonx helps them manage the entire AI lifecycle. That\u2019s why the US Open will also use <a href=\"https:\/\/www.ibm.com\/products\/watsonx-governance\" rel=\"noopener\">watsonx.governance<\/a> to direct, manage and monitor its AI activities. It will help them operationalize and automate governance of their models to ensure responsible, transparent and explainable AI workflows, identify and mitigate bias and drift, capture and document model metadata and foster a collaborative environment.<\/p>\n<h2 class=\"wp-block-heading\">Using watsonx to provide wide-ranging Match Insights<\/h2>\n<p>The US Open also relies on watsonx to provide Match Insights, an engaging variety of tennis statistics and predictions delivered through the US Open app and website.<\/p>\n<p>For example, the IBM Power Index is a measure of momentum that melds performance and punditry. Structured historical data about every player is combined with an analysis of unstructured data (language and sentiment derived from millions of news articles about athletes in the tournament), using <a href=\"https:\/\/www.ibm.com\/products\/watsonx-data\" rel=\"noopener\">watsonx.data<\/a> and <a href=\"https:\/\/www.ibm.com\/products\/watsonx-ai\" rel=\"noopener\">watsonx.ai<\/a>. As play progresses, a further 2.7 million data points are captured, drawn from every shot of every match. This creates a rich, up-to-the-minute data set on which to run predictive AI, project winners and identify keys to match success. The Power Index provides nuanced and timely predictions that spark lively engagement and debate.<\/p>\n<p>When a tournament draw is released, pundits and fans often assess each player\u2019s luck and path through the field: do they have a \u201cgood draw\u201d or a \u201cbad draw\u201d? This year, IBM AI Draw Analysis helps them make more data-informed predictions by providing a statistical factor (a draw ranking) for each player in the men\u2019s and women\u2019s singles events. The analysis, derived from structured and unstructured data using watsonx, determines the level of advantage or disadvantage for each player and is updated throughout the day as the tournament progresses and players are eliminated. Every player has their draw ranked from 1 (most favorable) to 128 (most difficult). Fans can also click on individual matches to see a projected difficulty for that round.<\/p>\n<p>Based on the AI Draw Analysis, users of the US Open app can explore a player\u2019s road to the final and the difficulty of a player\u2019s draw. The AI Draw Analysis feature shows potential matchups, informed by player data derived from the Power Index. For matches in progress, fans can also follow the live scores and stats provided by IBM SlamTracker.<\/p>\n<h2 class=\"wp-block-heading\">A new era of scalable enterprise AI<\/h2>\n<p>Through their longstanding partnership, the IBM and the USTA collaborate to explore new ways to use automation and AI to deliver compelling fan experiences at the US Open. This year\u2019s innovations demonstrate how <a href=\"https:\/\/www.ibm.com\/watsonx\" rel=\"noopener\">watsonx<\/a> can help organizations quickly and effectively implement both predictive and generative AI technologies. Through a collaborative, centrally governed environment that empowers non-technical users to make the most of their organization\u2019s high-quality data and leverage foundation models trained on IBM-curated datasets, watsonx opens the door to true AI scalability for the enterprise.<\/p>\n<p> <a class=\"btn small\" href=\"https:\/\/www.ibm.com\/watsonx\" rel=\"noopener\">Learn more about watsonx<\/a> <a class=\"btn small\" href=\"https:\/\/www.ibm.com\/account\/reg\/us-en\/signup?formid=news-urx-52120\" rel=\"noopener\">Subscribe to keep up with IBM AI innovations via email<\/a><\/p>\n<div class=\"post__author author \">\n<div class=\"author__box\">\n<div class=\"author__infos\">\n<p>Distinguished Engineer and Master Inventor<\/p>\n<\/p><\/div><\/div><\/div>\n<p><!-- CONTINUE READING --> <\/main> <\/div>\n<p> <!-- MOBILE ADVERTISING --><\/p>\n<aside class=\"post__mobile-ad\">\n<div class=\"billboard_wrapper\"> <a href=\"https:\/\/www.ibm.com\/blog\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai\/\" aria-label=\"A SPONSORED flag \" rel=\"noopener\"> <img decoding=\"async\" height=\"658\" src=\"https:\/\/www.ibm.com\/blog\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai\/\" alt> <!-- nothing --> <\/a> <\/div>\n<\/aside>\n<\/div>\n<div class=\"card_container_background card_container--IBM_blog\">\n<section class=\"container cards cards--IBM_blog\">\n<h3>More from AI for the Enterprise<\/h3>\n<div class=\"cards__wrapper\">\n<article class=\"article article--card cards__article_grid article--IBM_blog\"> <!-- IMG --> <a class=\"exclusive_article__category_link\" href=\"https:\/\/www.ibm.com\/blog\/how-ibm-consulting-ushered-the-us-open-into-a-new-era-of-ai-innovation-with-watsonx\/\" rel=\"noopener\"> <\/p>\n<div class=\"article__img\"> <img loading=\"lazy\" decoding=\"async\" alt width=\"1200\" height=\"630\" src=\"https:\/\/platoaistream.com\/wp-content\/uploads\/2023\/08\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai-ibm-blog-1.webp\"> <!-- nothing --> <\/div>\n<p> <\/a> <!-- TXT --> <\/p>\n<div class=\"article__text_container\"> <!-- CAT AND DATE --> <\/p>\n<div class=\"article__eyebrow\"> <a class=\"article__category_link\" href=\"https:\/\/www.ibm.com\/blog\/category\/cognitive-enterprise\/\" rel=\"noopener\"> AI for the Enterprise &nbsp; <\/a> <span class=\"article__date\"> August 17, 2023 <\/span> <\/div>\n<p> <!-- TITLE &amp; EXCERPT --> <a href=\"https:\/\/www.ibm.com\/blog\/how-ibm-consulting-ushered-the-us-open-into-a-new-era-of-ai-innovation-with-watsonx\/\" class=\"article__content_link\" rel=\"noopener\"> <\/p>\n<div class=\"article__direction\">\n<h2 class=\"article__title\"> How IBM Consulting ushered the US Open into a new era of AI innovation with watsonx <\/h2>\n<p class=\"article__excerpt\"> <span class=\"article__read_time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span> &#8211; <\/span>IBM is the official digital innovation partner of the US Open Tennis Championships. It\u2019s a relationship that goes much deeper than courtside logo placement. IBM iX, the experience design arm of&nbsp;IBM Consulting, and IBM\u2019s AI consultants work with the United States Tennis Association (USTA) to integrate technology from dozens of partners, automate key business processes and develop new features. Most importantly though, the teams focus on delivering world-class digital experiences to fans. \u201cWe need to constantly innovate to anticipate fans\u2019\u2026 <\/p>\n<\/p><\/div>\n<p> <\/a> <\/div>\n<p> <span class=\"article__read_time article__read_time--mobile\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/span> <\/article>\n<article class=\"article article--card cards__article_grid article--IBM_blog\"> <!-- IMG --> <a class=\"exclusive_article__category_link\" href=\"https:\/\/www.ibm.com\/blog\/how-ai-is-helping-companies-meet-sustainability-goals\/\" rel=\"noopener\"> <\/p>\n<div class=\"article__img\"> <img loading=\"lazy\" decoding=\"async\" alt width=\"1200\" height=\"630\" src=\"https:\/\/platoaistream.com\/wp-content\/uploads\/2023\/08\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai-ibm-blog-2.webp\"> <!-- nothing --> <\/div>\n<p> <\/a> <!-- TXT --> <\/p>\n<div class=\"article__text_container\"> <!-- CAT AND DATE --> <\/p>\n<div class=\"article__eyebrow\"> <a class=\"article__category_link\" href=\"https:\/\/www.ibm.com\/blog\/category\/sustainability\/\" rel=\"noopener\"> Sustainability &nbsp; <\/a> <span class=\"article__date\"> July 26, 2023 <\/span> <\/div>\n<p> <!-- TITLE &amp; EXCERPT --> <a href=\"https:\/\/www.ibm.com\/blog\/how-ai-is-helping-companies-meet-sustainability-goals\/\" class=\"article__content_link\" rel=\"noopener\"> <\/p>\n<div class=\"article__direction\">\n<h2 class=\"article__title\"> How AI is helping companies meet sustainability goals <\/h2>\n<p class=\"article__excerpt\"> <span class=\"article__read_time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span> &#8211; <\/span>AI tools like ChatGPT are grabbing headlines, but other AI techniques and tools specifically designed for enterprises are quietly helping companies meet their sustainability goals. Classic AI is already being used widely today in various use cases, and generative AI is evolving rapidly to address new classes of use cases. I previously led technical teams that helped customers with their AI implementations. When I started a role as a leader for sustainability in Expert Labs, our professional technology services organization,\u2026 <\/p>\n<\/p><\/div>\n<p> <\/a> <\/div>\n<p> <span class=\"article__read_time article__read_time--mobile\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/span> <\/article>\n<article class=\"article article--card cards__article_grid article--IBM_blog\"> <!-- IMG --> <a class=\"exclusive_article__category_link\" href=\"https:\/\/www.ibm.com\/blog\/ibm-ai-incubator-for-social-impact\/\" rel=\"noopener\"> <\/p>\n<div class=\"article__img\"> <img loading=\"lazy\" decoding=\"async\" alt width=\"1200\" height=\"630\" src=\"https:\/\/platoaistream.com\/wp-content\/uploads\/2023\/08\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai-ibm-blog-3.webp\"> <!-- nothing --> <\/div>\n<p> <\/a> <!-- TXT --> <\/p>\n<div class=\"article__text_container\"> <!-- CAT AND DATE --> <\/p>\n<div class=\"article__eyebrow\"> <a class=\"article__category_link\" href=\"https:\/\/www.ibm.com\/blog\/category\/news-and-updates\/\" rel=\"noopener\"> News and Updates &nbsp; <\/a> <span class=\"article__date\"> July 12, 2021 <\/span> <\/div>\n<p> <!-- TITLE &amp; EXCERPT --> <a href=\"https:\/\/www.ibm.com\/blog\/ibm-ai-incubator-for-social-impact\/\" class=\"article__content_link\" rel=\"noopener\"> <\/p>\n<div class=\"article__direction\">\n<h2 class=\"article__title\"> IBM launches first AI incubator for social impact <\/h2>\n<p class=\"article__excerpt\"> <span class=\"article__read_time\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span> &#8211; <\/span>We are proud to announce the launch of IBM\u2019s first AI incubator for social impact organizations, empowering nonprofit organizations to explore and use high-impact data science and AI projects to advance their mission. The incubator, which will run from September 20 through December 10 2021, offers selected nonprofits opportunities to attend training workshops, hear from expert speakers, learn from each other\u2019s experiences, and work with IBM AI leaders to implement a project during the 10-week program. 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Modernizing Environmental Offset Ownership. <a href=\"https:\/\/blockoffsets.com\" target=\"_blank\" rel=\"noopener\">Access Here.<\/a><\/li>\n<li class=\"plato-post-bottom-link-source\"><span>Source:<\/span> <a href=\"https:\/\/www.ibm.com\/blog\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ibm.com\/blog\/us-open-heralds-new-era-of-fan-engagement-with-watsonx-and-generative-ai\/<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":2829933,"template":"Default","meta":{"_eb_attr":"","type":"","auto_type":false,"post":"","stream":"","stream_url":"","waveform_data":[],"duration":0,"start":0,"end":0,"bpm":0,"downloadable":false,"download_url":"","purchase_title":"","purchase_url":"","post-count-all":0,"like_count":0,"download_count":0,"editor_note":"","copyright":"","captions":[],"sources":[]},"genre":[42484],"station_tag":[21246,38012,34957,21579,10944,3759,69356,70785,68955,9829,46185,69598,69529,71553,72453,3786,3629,4262,13775,41237,9160,4520,9085,13290,4242,5001,39830,4043,73497,3761,13519,9181,68956,9372,5795,68950,4045,4046,18340,9922,11482,3821,48551,4705,4135,5038,48552,71565,8803,48553,12630,10802,70784,4523,7964,40046,11626,4050,9837,39877,30993,48554,12745,9224,40971,5355,68951,18477,4526,4053,43792,69017,48555,48563,9772,7153,11501,70909,4647,21824,8891,4145,23230,39799,39832,11499,11366,9225,48582,11610,9184,39851,31485,10619,43893,3889,9432,23455,12207,40875,5657,6981,41345,4000,11928,10736,17190,11006,3833,13650,3642,46388,28691,8865,6485,40775,36184,3792,3691,40303,39852,9988,36453,71151,39953,11003,4159,11380,10420,9095,22713,14273,3726,11604,12134,40029,4248,11470,18802,3835,38118,11046,33063,40278,69099,34237,20302,39855,69752,44573,12346,14017,13295,40946,69372,7875,40556,69341,13279,8999,40032,5201,39835,11459,4064,13866,12842,24740,4250,40192,452,3796,47295,10584,9166,3798,8066,4379,12357,43950,11100,70051,4473,13101,12628,72349,3729,4382,40645,40166,3772,4068,4069,16767,48556,26746,8214,13776,11103,11204,37537,10952,8080,40060,9167,4181,70147,14402,4979,48557,4670,48063,10511,9238,14048,11619,9168,69666,11629,5136,10537,3694,48568,3650,48567,4568,4569,4765,4078,4186,3803,9267,74501,19265,40132,7022,3695,9878,12457,40533,4617,11678,12639,4080,10037,68944,3653,48564,48558,4195,13752,3805,4197,4619,4572,3806,3734,4914,10874,12445,4318,4010,3736,3654,4085,48178,48580,13273,74332,4696,12458,10223,4089,13777,11796,10720,14062,4092,34144,13478,3740,28755,39495,3741,9487,70464,39968,4598,28918,3961,4094,9413,3659,11106,10997,9483,69523,6541,39917,20482,4426,459,41836,6134,44981,43715,69384,10785,48559,4096,460,69346,48560,4099,4208,8077,11184,68946,8377,8411,3663,68864,48573,40186,4541,7963,4455,33922,4102,15315,74389,3861,7457,8453,9642,8570,3863,9767,4770,12062,4713,11805,9876,30372,11040,3918,9925,40534,5125,39866,9221,9364,9644,3864,39989,4020,40995,3743,12767,9054,13656,9057,10949,10098,40176,34950,39940,13527,40367,4502,4109,9622,71261,11815,9769,35480,24570,13292,20987,13274,9360,3921,48565,4219,9717,4118,71568,4795,41308,69188,4460,3812,14133,28233,3975,3976,69107,15952,10572,4548,4357,29538,31405,32259,4626,40880,9255,4830,3714,3668,3978,10002,3749,6197,4032,11508,45527,8960,3929,39843,4663,14103,4126,9889,4229,4127,44569,68954,48561,13215,39845,48569,4362,69021,68948,23406,28884,13569,9055,9614,3671,11186,19267,9409,9084,8813,3750,5178,9234,40985,7291,9006,10035,40077,14096,466,69354,8955,3982,3983,27166,4235,21855,3984,10367,68866,3755,69023,71800,11348,11001,39873,3874,39885,5310,68958,13218,4396,69189,36520,69024,40230,40511,27168,9253,48562,3816,4778,3935,13813,4240,39980,9031,40240,5311,3717,14555],"artist":[42495],"mood":[],"activity":[],"_links":{"self":[{"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/station\/2829932"}],"collection":[{"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/station"}],"about":[{"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/types\/station"}],"author":[{"embeddable":true,"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/media\/2829933"}],"wp:attachment":[{"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/media?parent=2829932"}],"wp:term":[{"taxonomy":"genre","embeddable":true,"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/genre?post=2829932"},{"taxonomy":"station_tag","embeddable":true,"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/station_tag?post=2829932"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/artist?post=2829932"},{"taxonomy":"mood","embeddable":true,"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/mood?post=2829932"},{"taxonomy":"activity","embeddable":true,"href":"https:\/\/platoaistream.com\/wp-json\/wp\/v2\/activity?post=2829932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}