CD Projekt نے 215 میں £2020m سے زیادہ کا منافع کمایا - Cyberpunk 2077 کے ریفنڈز کے باوجود لاکھوں کی لاگت

Cyberpunk 2077 کے ریفنڈز CD پروجیکٹ کی فروخت کی کامیابی کو ختم کرنے میں ناکام رہے۔

اس میں مالیاتی جائزہ پچھلے سال کے لیے، CD پروجیکٹ نے انکشاف کیا کہ اس کے "Help Me Refund" پروگرام کے ذریعے 30,000 ریفنڈ جاری کیے گئے تھے۔ کمپنی نے پروگرام پر 8.46m PLN (£1.6m) خرچ کیا۔

تاہم، یہ بتانے کے قابل ہے کہ 30,000 رقم کی واپسی کا اعداد و شمار صرف CD پروجیکٹ کے اپنے "Help Me Refund" پروگرام سے متعلق ہے۔ اس میں دوسری دکانوں اور ڈیجیٹل اسٹور فرنٹ کے ذریعے کی گئی رقم کی واپسی شامل نہیں ہے۔

So, the total refund figure will be significantly higher. What we do know is CD Projekt has outlined 194.5m PLN (£37m) as “provisions for returns”, which gives us a better idea of the amount the Cyberpunk refunds are costing the company.

£37m is a lot of money, but it’s loose change compared to the amount of cash CD Projekt made last year. Cyberpunk 2077 sold a whopping 13.7m copies in 2020. 56 per cent of those sales were on PC / Stadia, 28 per cent on PlayStation, and 17 per cent on Xbox. 73 per cent of the sales were digital, compared to 27 per cent physical. Cyberpunk launched on 10th December, which means it hit that impressive sales figure in just a few weeks.

سی ڈی پروجیکٹ بھی اس بات کی تصدیق the total budget for Cyberpunk, which weighed in at 1.2bn PLN (£217m). A team of 530 developers at CD Projekt worked on the game, but over 5200 people were “engaged” with the project over the course of its creation.

Now, the numbers that matter: CD Projekt saw revenue grow 310 per cent to 2.1bn PLN (£400m) last year, for a profit of 1.15bn PLN (£219m). That net profit is up 558 per cent year-on-year.

But the real damage was done to the company’s share price, which has plummeted since the disastrous launch of Cyberpunk. Recovering that share price will no doubt be the priority for CD Projekt’s bean counters.

On that note, CD Projekt says it’s committed to making Cyberpunk a “long-term” success, and has free DLC and next-gen console versions set for the second half of 2021 alongside multiple patches and updates.

Meanwhile, The Witcher continues to do the business for CD Projekt. Witcher 3 has sold over 30m copies, and annual revenues from the series grew in 2020 to the highest number since 2016. No doubt Netflix’s popular Witcher show helped.

The Witcher Monster Slayer is coming this summer, and next-gen versions of Witcher 3 are out later this year.

Source: https://www.eurogamer.net/articles/2021-04-23-cd-projekt-made-over-gbp215m-profit-in-2020-despite-cyberpunk-2077-refunds-costing-tens-of-millions