Mobile game monetization: how it works
Gaming app monetization has two primary purposes. One is to increase the recognizability of a brand and gain a loyal audience; the other is to obtain revenue, as every app is a business. However, the second part might become an obstacle for many developers. According to statistics, around 95% of the users are more likely to download free apps from App Store and Google Play services, which means that making profits on paid downloads or subscriptions is not going to be possible. Yet, there is an alternative model of mobile