VARA din Dubai emite noi linii directoare cu privire la promoțiile cripto

• Virtual Assets Service Providers (VASPs) in the region are governed by these rules. 
• The objectives of the VARA apply to all kinds of outreach.

Cryptocurrencies were always destined for widespread use. Many large organizations and countries have publicly stated their support for cryptocurrency. In particular, Dubai has been on the rise as a hub for the cryptocurrency sector. From the governments keen interest in the Metaverse to the legal clearance given to a number of crypto firms to open business up.

Much Needed Guidelines

It’s no secret that crypto enthusiasts flock to Dubai. While it is important for governments to open doors for business. However, it is also important for them to be aware of fraudulent enterprises. With this in mind, the Autoritatea de Reglementare a Activelor Virtuale (VARA) issued regulations for the promotion and advertising of cryptocurrencies.

A recent report claimed that VARA has published guiding regulations for the advertising, marketing, and promotion of virtual assets in Dubai. Moreover, the goal of the platform is to provide a legal framework that protects users without stifling creativity or economic growth. Virtual Assets Service Providers (VASPs) in the region are governed by these rules. 

Potrivit raportului,

„Orientările detaliază în continuare obligațiile VASP [furnizorilor de servicii de active virtuale] licențiați din Dubai și ale oricăror platforme de publicitate care poziționează conținut VA [active virtuale] pe canalele media tradiționale și new-age pentru piața din Dubai, pentru a asigura acuratețea faptelor, demonstrează în mod explicit orice intenție promoțională și nu induce în eroare cu privire la natura garantată a returnărilor lor.”

Furthermore, the objectives of the VARA apply to any kind of outreach, whether it be for the purpose of raising awareness, attracting investors, interacting with customers, or any other purpose.

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