Christie kits out ‘futuristic content production’ facility

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Christie laser projection and integrated solutions are driving the visuals at IVEX Studio, a facility featuring new concept spaces for immersive and futuristic content production.

Located at U-Planet, a cultural complex and shopping facility in Gwangmyeong City, South Korea, IVEX Studio deploys an array of AV technologies that can be used for a wide range of events, including K-Pop, e-sports, live performances, broadcast production, conferences and corporate functions.

Three of IVEX Studio’s prominent spaces – Hyper Hall, XR Lab and Creative Studio G – have been equipped with high-performance Christie HS Series and GS Series 1DLP laser projectors, Pandoras Box Widget Designer and ID Tags to deliver visually stunning and interactive experiences for clients and guests. All Christie solutions at this facility were installed and commissioned by Star Networks.

SW Ham, Star Networks’ general manager, says: “IVEX Studio was looking at installing robust and reliable integrated solutions that could handle real-time, interactive contents in very high resolutions for various purposes, such as broadcasting and realistic media projection. Christie’s laser projection and integrated solutions are our top choices, as we had successfully deployed them for large-scale projects such as Lotte World and Masan Robot Land. The HS and GS Series were chosen for their colour accuracy, form factor and omni-directional capabilities, while the Pandoras Box family of products was selected for its powerful and versatile features.”

Hyper Hall, a futuristic studio optimised for performances, exhibitions, content production and events, is fitted with 11 Christie D20WU-HS laser projectors and a massive LED wall for vibrant, lifelike displays on the floor and three walls of the 1,650 sq m space. The projected images and ultra-high resolution visuals displayed on the LED wall are transmitted using Christie Pandoras Box Software Licence Version 8. Hyper Hall has hosted several major events including the NRP Demo Day Showcase, Gyeonggi International E-Sports Competition and Summer Skating Festa, which were aired live via a local broadcaster. Real-time show control at these events was accomplished using Widget Designer.

Christie Pandoras Box products are also deployed at XR Lab, a technology research studio featuring extended reality media production and next-generation media content. Besides using Pandoras Box Version 8 as playback for immersive content management on a large LED wall in this operational space covering more than 360 sq m, ID Tags and Widget Designer are also employed for various studies on immersive image NDI transmission and interactive capabilities.

At Creative Studio G, a Christie DWU850-GS 1DLP laser projector is used to display bright and vivid visuals on a 120″ screen, with real-time video playback and processing by Christie Pandoras Box Version 8. The well-furnished space, which caters for media professionals and content creators, offers themed background sets and shooting equipment for media content production, broadcast content production, video screenings and media education.

“The Christie solutions installed in several spaces of IVEX Studio have enabled the facility to realise various digital media content creation experiences that have impressed a number of guests and clients since its opening in October 2021,” adds Ham. “The innovative use of Christie’s laser projectors and Pandoras Box products has given rise to new media trends that have never existed before in Korea.”

Paul Lee, Christie’s sales manager for Korea, enterprise, says: “IVEX Studio is a fascinating facility that provides future-oriented immersive multi-space online and offline platforms catering to the needs of different clientele. The innovative deployment of our projection and integrated solutions by Star Networks in Hyper Hall, XR Lab and Creative Studio G has delivered truly spectacular immersive and interactive experiences.”

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