Bilt Rewards, une startup de fidélisation, atteint une valorisation de 3.1 milliards de dollars après un cycle de 200 millions de dollars

Récompenses Bilt, a loyalty rewards startup, raised a $200 million round led by Catalyseur général at a $3.1 billion valuation — more than double the number after its last fundraising in 2022.

Le cycle comprenait également la participation de Industries Eldridge, Capitale de la voie de gauche, Ruisseau Camber ainsi que le Entreprises Prosus.

The New York-based startup allows consumers to earn rewards on the rent they pay. Bilt plans to use some of the proceeds to expand its network to include local dining, grocery stores, ridesharing and other retail purchases.

“We’re not just building a loyalty program; we’re creating a community-centric ecosystem that benefits everyone from renters to local businesses,” said founder and CEO Ankur Jain.

The company also appointed some big names to roles in the company. Bilt named Ken Chenault, ancien président-directeur général de American express, en tant que président, et Roger Goodell, le commissaire de la NFL, as an independent director.

Beaucoup d'argent

The company reported its annualized member spend is nearing $20 billion. It also became profitable on an earnings before interest, taxes, depreciation and amortization basis last year.

Those metrics must have impressed investors, as Bilt has seen its valuation shoot up after raising a $150 million Series B at a pre-money valuation of $1.4 billion in October 2022. Founded in 2021, the company has raised a total of $413 million, par Crunchbase.

Last year was a slow go for loyalty startups. Such companies raised only $74 million, per Crunchbase données. However in 2022, loyalty startups raised more than a half-billion dollars thanks to big raises that included Bilt’s Series B and Madison, Wisconsin-based Chercherla série E de 240 millions de dollars.

With this fundraise, things are looking up for loyalty startups again.

Requête Crunchbase Pro connexe :

Illustration: Dom Guzmán