Lahjast hiilgani: sisekommunikatsiooni alahinnatud tähtsus

Taasavaldanud Platon

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Most consider a good vocabulary a proxy for erudition and intelligence. We appreciate the breadth of the English language and enjoy using fancier words instead of basic ones. When you encounter long lines at your local mall food court, you may feel better saying “Preposterous” while doing a derisive hair flip – or is that just me?

Aga kui suhtluse eesmärk on teabe edastamine, kas peen sõnavara aitab selle tõhususele kaasa? Daniel Kahneman, autor Kiire ja aeglane mõtlemine, ühes minu lemmikväljavõttes raamatust ütleb:

If you care about being thought credible and intelligent, don’t use complex language where simpler language will do. My Princeton colleague Danny Oppenheimer refuted a myth prevalent among undergraduates about the vocabulary that professors find most impressive. In an article titled ‘Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly’, he showed that couching familiar ideas in pretentious language is taken as a sign of poor intelligence and low credibility.

In our previous editions, we’ve seen that we can learn Dwight Schrute'i komandöri kavatsuste olemasolu tähtsust ja miks treeningkava ümbernimetamine David Project aitab teil kiiremini vormi saada. Meie imetlus keele jõu vastu ei ole uus, kuid täna uurime konkreetselt, miks võib sõnumi lihtsaks ja meeldejäävaks muutmiseks aja võtmine avaldada selle säilitamisele ja rakendamisele pikaajalist mõju.

Businesses often invest time crafting external copy like a campaign slogan or witty ad copy; internal communication deserves the same attention. Here’s why.

When I say, “It’s still Day 1,” most of you will recognize it instantly, even if you don’t or haven’t worked at Amazon. Jeff Bezos invested significant time encoding Amazon’s most important strategies into concise and memorable forms.

Eugene Wei, one of the earliest members of Amazon’s finance team, recalls, “Every year I was at Amazon had a theme. These themes were concise and memorable ways to help everyone remember the most important goal of the company that year.

"Ühel aastal, kui meie peamine eesmärk oli kasvatada oma tulusid ja tellimuste mahtu nii kiiresti kui võimalik, et saavutada mastaabisääst, mis kasutaks ära meie kõrged fikseeritud kuludega infrastruktuuriinvesteeringud ja paneks tuule meie hoorattasse, oli teemaks "Saage suureks Kiire beebi.'

“Another time, as we looked out and saw the $1B revenue milestone approaching, one of Jeff’s chief concerns was whether our company’s processes could scale to handle that volume of orders without breaking. To head off any such stumbles, we set aside an entire year at the company for GOHIO. It stood for ‘Getting our house in order.’”

As a leader, Bezos knew how to tap into the power of rhetoric. He held company-wide contests to come up with the most catchy way to remember their annual themes. “Get Big Fast Baby” was time well spent.

If you want to test how strategically aligned your company is, stop a random person on your floor and ask him what the company’s top priority for 2023 is; do you think you’ll get an answer? How accurate will it be?

Mida me lugesime

Eugene Wei kirjutab põhjalikult oma ajast Amazonis ja Bezose pühendumisest meeldejäävate ja meeldejäävate eesmärkide loomisele. Mida lihtsamad on teie mantrad, seda rohkem saate otsuseid mõjutada, isegi kui te ruumis ei viibi. Jpeg oma ideid >

Rääkides sisesuhtlusest, mis siis, kui meil oleks juhendid inimestega töötamiseks, selle asemel, et nendega kohtumise esimese kuue kuu jooksul raskelt õppida? Stripe'i endine tegevjuht Claire Hughes-Johnson kirjutas a Minuga töötamise juhend and sends it to everyone she works with. It includes details about her management style and communication patterns. This can help set expectations in new working relationships. For example, when I’m stressed or suffering from writer’s block, I’ll only respond with ‘haha’ to funny GIFs instead of my usual ‘Ahahah.’ What would yours look like?

"Niitide" usside jaoks

Viimases AI-eksperimendis, mille eesmärk oli internet vallutada, andis Jackson Greathouse Fall ChatGPT-le 100 dollari suuruse eelarve ja palus sellel võimalikult palju raha teenida. Teiseks päevaks hinnati nende loodud ettevõtte väärtuseks 2 25,000 dollarit ja Jackson esitas ametliku väljakutse hankida võimalikult kiiresti 100,000 XNUMX dollarit sularaha!