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Emmanuel Perrotin runs a fancy art gallery in Paris.

Expensive art isn’t exactly a mass-market product. So to increase his revenues, he also sells things like prints and books.

Still, I was surprised to learn that someone had offered to buy his business. And it’s not just anyone. It’s a big private equity (PE) investor.

PE investors generally do buyouts of companies in huge industries — housing, for example, or hospital networks. They take control of a business, restructure it, and then try to resell it for a profit.

Why would a PE investor buy an art gallery?

Täna selgitan, mis siin toimub…

Tell you why it could lead to a 2x or even 10x profit opportunity…

And then show you how to get in on the action.

Perrotin’s Business

Emmanuel Perrotin is a 55-year-old French entrepreneur.

He founded his namesake gallery in Paris in 1990, and he now has outposts in ten cities across the world, including Hong Kong, New York, Tokyo, and Dubai.

His business represents major contemporary artists such as Sophia Calle, Takashi Murakami, and Maurizio Cattelan.

Here’s Perrotin underneath one of the artworks he represented:

His business currently brings in about $150 million in sales per year, and it’s profitable, with no debt.

But now it might be poised to get much bigger…

A Private Equity Player Sees a 10-Bagger

You see, Perrotin is in the process of selling a 60% stake in his gallery to Colony Investment Management (Colony IM), a French private equity business that manages more than $3 billion in assets.

But why would a huge PE investor buy an kunstigalerii?

The answer is actually simple. It’s the same reason a PE investor would get involved in any industry: big potential profits.

As noted on artnet.com, it’s likely Colony invested because it believes “Perrotin can at least double in annual sales revenue, if not go 10X.”

But it’s not just that Colony believes it can make Perrotin’s business better, or bigger, or more profitable.

It also believes the art market is in a huge cyclical upswing that will last for years. In fact, as an executive from Colony has explained, “We are convinced that contemporary art represents a highly promising asset class for the future.”

The thing is, Colony isn’t the only major investor that believes this…

Suurim rikkuse pood

Püsivatel ja hirmutavatel turgudel, nagu me praegu kogeme, on rikkad alati leidnud viise, kuidas oma rikkust kaitsta ja kasvatada.

Näiteks investeerivad nad New Yorgi või Londoni luksuskorteritesse või kullakangidesse.

But recently, they’ve been turning to something new: art.

The CEO of BlackRock, the world’s largest asset manager, is a big believer in art as an asset class.

In fact, he calls art “one of the greatest stores of international wealth.”

BlackRock has about $10 trillion in assets under management, so when its CEO makes a claim, it certainly pays to listen.

Kolm põhjust, miks rikkad kunsti investeerivad

Põhjuseid, miks kunst võib olla nii võimas investeering, on palju.

Alustuseks pakub see mitmekesistamise. Nii et isegi kui aktsiaturg kukub pidevalt nagu viimasel ajal, võib kunsti väärtus aina kasvada.

Lisaks pakub kunst kaitset inflatsiooni vastu. Inflatsiooniajal, nagu praegu, on see väärtuslik nipp.

Kuid võib-olla kõige tähtsam on see, et kunst võib pakkuda turgu võitvat tulu.

Näiteks alates 1995. aastast on üks populaarne kunstiindeks ületanud laiapõhjalist S&P 500 peaaegu 3 korda.

Võib-olla aitavad need eelised selgitada, miks Knight Franki globaalse rikkuse aruande kohaselt kogub või omab 37% inimestest, kelle väärtus on vähemalt 30 miljonit dollarit, kujutavat kunsti.

But now, art isn’t just for the super-wealthy anymore, or for billion-dollar private equity investors like Colony or BlackRock…

Tutvustame: Masterworks

Masterworks on kunstiinvesteeringute veebiplatvorm.

Selle eesmärk on muuta blue-chip kunstiteos kõigile investeeritavaks.

The way it does so is through fractional investments. For example, even if a piece of art is selling for millions of dollars, you can buy a small fraction of it.

Paljudel juhtudel on miinimumsumma vaid 100 dollarit ja mõnikord isegi 20 dollarit.

Lisaks saate Masterworksi järelturu kaudu müüa oma osaaktsiad teistele investoritele. Kindlasti ei ole garantiid, et keegi teie aktsiaid ostab. Kuid kuna platvormi populaarsus kasvab, on tõenäoline, et likviidsus kasvab.

Nagu öeldakse, ei garanteeri varasemad tulemused tulevasi tulemusi. Sellegipoolest on Masterworksil võidukas tulemuslikkus. Näiteks:

George Condo pakutud maal teenis aastapõhist puhastootlust 21.5%.
Cecily Browni pakutud maal teenis aastapõhist puhastootlust 27.4%.
Ja Banksy pakutud maal teenis aastase netotootluse 32%.

It’s recently offered pieces by Basquiat:

Yayoi Kusama:

And Keith Haring:

Alusta täna

As noted earlier, with Masterworks, you don’t need millions of dollars to get started. You can often invest with as little as $20.

But keep in mind, all the typical caveats about investing apply here:

Näiteks ärge investeerige rohkem, kui saate endale lubada kaotada; investeerida sellesse, mida tead; ja kastke varvas enne sukeldumist kindlasti vette.

Furthermore, despite Masterworks’ secondary market, its art may not be entirely liquid. That means these investments can’t necessarily be converted into cash at the snap of your fingers.

Nii et ärge investeerige oma üüri- või toiduraha siia.

But if you’re looking to invest like the rich — and like big Private Equity investors like Colony and BlackRock— Masterworks can be a great place to start.

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Head investeerimist

Pange tähele: Crowdability ei ole seotud ühegi idufirma või investeerimisplatvormiga, millest me kirjutame. Oleme sõltumatu idufirmade ja alternatiivsete investeeringute hariduse ja uurimistöö pakkuja.

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