Lugupeetud SaaStr: Kuidas saab SaaS-i startup rahvarohkel turul välja?

Dear SaaStr: How Does a SaaS Startup Break Out in a Crowded Market?

Find one segment of the market to win in. Where you can build a 10x feature, and then a 10x solution, that solves a niche problem that customers will pay for.

[Varjatud sisu]

Enamik SaaS-i turge on täna rahvarohke. Aga asi on järgmine:

• Kuna suuremad SaaS-i ettevõtted ületavad ARR-is 100 miljonit dollarit ja seejärel ARR-is 1 miljardi dollari, ei keskendu nad väiksematele niššidele. They might give up on SMBs, or freemium, or higher churn segments. But you might be able to do well there.
• Many Bigger Cos aren’t vertical-specific. There can be room for a vendor focused just on e-commerce, or healthcare, or contact centers, or other large markets. For example, Mailchimp is very strong in general email but Klaviyyo is worth $10B doing email for e-commerce.  Gorgias did the same for contact center in e-commerce.  Veeva built a pharma-specific CRM on top of Salesforce and that product took them all the way to IPO.
• Many Bigger Cos aren’t invested deeply in a particular platform.  E.g., their Shopify or HubSpot integration might be weak.  Or not even exist.
• Most Bigger Cos are 10+ years old. Do something important they don’t do well. Maybe they don’t integrate with newer vendors. Many they don’t do mobile as well, or social as well, or whatever. 10+ year old platforms are powerful. But they were architected for a different age.

Teine võimalus seda vaadata on see, et iga müüja peab ignoreerima mis tahes turusegmenti, mis moodustab < 10% nende tuludest. See on lihtsalt ebaoluline.

[Varjatud sisu]

And as so many SaaS leaders now have crossed $1B+ in ARR, from Zendesk to Hubspot to Shopify to Twilio and more … than leaves a $100m+ of customers each of them … just aren’t that focused on.

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• Allikas: https://www.saastr.com/dear-saastr-how-does-a-saas-startup-break-out-in-a-crowded-market/