No marketing budget can compensate for a substandard SaaS product.
As Amanda Malko (Chief Marketing Officer at G2) laid out in her SaaStr Annual talk, software buyer expectations are very high:
Moreover, if you have a mediocre product offering, you simply will not be able to retain top marketing or sales talent long-term. Why should they tie their career and compensation to a second-tier offering?
To help you understand the most current thinking on SaaS product excellence, we’ve curated a set of product-focused sessions from SaaStr Annual 2021.
Esitatud:
Henrique Dubugras – CEO – Brex – @hdubugras
Jaleh Rezaei – CEO – Mutiny – @jalehr
Video: HERE
Intrigeerivad seansi slaidid:
Esitatud:
Aaron Levie – CEO – Box – @levie
Jason Lemkin – CEO – SaaStr – @jasonlk
Video: SIIN
Intrigeerivad seansi slaidid:
Presented By: Anique Drumright – VP of Product – Loom – @aniqued
Video: SIIN
Intrigeerivad seansi slaidid:
Viimane, kuid mitte vähem oluline:
Esitatud:
Tamar Yehoshua – CPO – Slack – @TYehoshua
Varun Parmar – CPO – Miro – @vparmar230
Anu Bharadwa – CPO – Atlassian
Presentation Video: SIIN
Kui soovite õppida SaaStr Annual 2021 sisu veelgi rohkem, on siin täiendavad kategooriatele keskendunud kokkuvõtted:
Source: https://www.saastr.com/4-great-sessions-on-product-from-saastr-annual-2021/
