En kommentar fra Ubisoft director of subscriptions Philippe Tremblay caused mild upset this week—”pirate everything from Ubisoft,” ét svar demanded—but the hostile reaction might have more to do with general anxiety over the future of game ownership than his actual point, which didn’t strike me as surprising or untrue.
I et interview med GamesIndustry.biz, sagde Tremblay, at for at videospilsabonnementer som Ubisoft+ og Game Pass kan udvides, bliver spillere nødt til at blive mere komfortable med ikke at eje spil, og han antydede, at dette sandsynligvis vil ske.
“[Consumers] got comfortable not owning their CD collection or DVD collection,” said Tremblay. “That’s a transformation that’s been a bit slower to happen [in games]. As gamers grow comfortable in that aspect … you don’t lose your progress. If you resume your game at another time, your progress file is still there. That’s not been deleted. You don’t lose what you’ve built in the game or your engagement with the game. So it’s about feeling comfortable with not owning your game.”
Based on the negative response to that comment (which some framed as a demand from Ubisoft rather than an observation), we can safely guess that most gamers currently feel very uncomfortable with the idea of not owning the games they play. I think we’re probably all fatigued by subscriptions in general—for games, movies, TV shows, music—which incentivize constant grazing, often remove stuff, and are a terrible value in cases where we just want perpetual access to a small collection of our favorite things.
And yet, I can’t claim that I haven’t grown comfortable relying on streaming services like Netflix and Spotify over the past 15 years, whatever my objections to them may be. (Physical media revivalists might prefer the word “complacent,” but the point stands.) I don’t see any reason to doubt that some larger portion of gamers will be comfortable with game library subscriptions in the future, likely including many of those who are growing up with Game Pass subs right now.
Eksempel: Vi har allerede vænnet os til ikke at eje spil en gang før, eller det gjorde i hvert fald de af os, der husker at købe spil i fysiske butikker. Det Steam-abonnentaftale we’ve all agreed to states that if you break the rules, Valve can close your Steam account without refunding your purchases.
Spilejerskabet er også blevet formindsket af den stigende dominans af live-servicespil, som kan lukkes ned, udskiftes eller bare ændres så meget over tid, at det ligesom Ship of Theseus bliver diskutabelt, om det originale spil stadig eksisterer. Counter-Strike: Global Offensive blev overtaget af Counter-Strike 2 sidste år, som blot et eksempel.
It probably can’t hurt to voice displeasure at the thought of a subscription-based future at any opportunity—assuming, like me, it’s not a future you feel optimistic about—but despite the rise in subscription offerings and Ubisoft’s very likely correct prediction here, I don’t think we need to panic over the total death of game ownership yet.
Mindst én leder af spilindustrien er skeptisk over for det hele - Take-Two CEO Strauss Zelnick har sagt det he’s not convinced that subscriptions are ever going to supplant individual game purchasing (which is what you say when you plan to sell a bajillion copies of GTA 6 in 2025)—and none of the big publishers are so confident about subscriptions that they’re willing to go all in.
“The point is not to force users to go down one route or another,” Tremblay told GamesIndustry.biz. “We offer purchase, we offer subscription, and it’s the gamer’s preference that is important here.”
There’s also averseness to the idea from some prominent game developers. Larian director of publishing Michael Douse, for instance, mocked Ubisoft’s observation on X. Baldur’s Gate 3 notably released DRM-free på GOG.
DRM-free releases are arguably the only way to really “own” a game today, but if we accept Steam ownership as close enough, then I’m not worried right now. Steam is fundamentally a big collection of individual games for sale, and it’s klarer sig på alle måder meget godt. If that ever changes, I’d bet that the driving force will be stuff like Fortnite, which recently added a Lego overlevelse spil og en racerspil til dens tilstande i stedet for ting som Ubisoft+.
- SEO Powered Content & PR Distribution. Bliv forstærket i dag.
- PlatoData.Network Vertical Generative Ai. Styrk dig selv. Adgang her.
- PlatoAiStream. Web3 intelligens. Viden forstærket. Adgang her.
- PlatoESG. Kulstof, CleanTech, Energi, Miljø, Solenergi, Affaldshåndtering. Adgang her.
- PlatoHealth. Bioteknologiske og kliniske forsøgs intelligens. Adgang her.
- Kilde: https://www.pcgamer.com/ubisoft-director-says-gamers-will-get-more-comfortable-not-owning-games-and-hes-not-wrong
- :har
- :er
- :ikke
- :hvor
- $OP
- 15 år
- 15 %
- 2025
- a
- Om
- Acceptere
- adgang
- Konto
- faktiske
- tilføjet
- aftalt
- Alle
- allerede
- også
- an
- ,
- En anden
- Angst
- enhver
- ER
- velsagtens
- AS
- udseende
- At
- BE
- bliver
- bliver
- været
- før
- Bet
- Big
- Bit
- biz
- Pause
- bygget
- men
- Købe
- by
- CAN
- tilfælde
- forårsagede
- CD
- Direktør
- Ændringer
- krav
- Luk
- cms
- samling
- KOM
- behagelig
- KOMMENTAR
- sikker
- konstant
- Forbrugere
- overbevist
- kopier
- korrigere
- For øjeblikket
- Død
- Efterspørgsel
- Trods
- udviklere
- DID
- gjorde ikke
- Direktør
- do
- Dominans
- Don
- tvivler
- ned
- kørsel
- DVD
- engagement
- nok
- Ether (ETH)
- NOGENSINDE
- at alt
- eksempel
- eksisterer
- Udvid
- falsk
- Favorit
- føler sig
- følelse
- File (Felt)
- Til
- Tving
- Fortnite
- fra
- fundamentalt
- fremtiden
- spil
- Gamers
- Spil
- spilindustrien
- gate
- Generelt
- få
- Global
- Go
- GOG
- gå
- fik
- Grow
- Dyrkning
- voksen
- ske
- Have
- tilflugtssted
- he
- link.
- hans
- HTTPS
- Hurt
- i
- idé
- if
- underforstået
- vigtigt
- in
- incitament
- Herunder
- stigende
- individuel
- industrien
- instans
- Interview
- IT
- ITS
- jpg
- lige
- bare en
- større
- Efternavn
- Sidste år
- mindst
- Bibliotek
- ligesom
- Sandsynlig
- leve
- taber
- mange
- Kan..
- me
- Medier
- Michael
- måske
- mild
- modes
- modificeret
- mere
- mest
- Film
- meget
- my
- Behov
- negativ
- Netflix
- Ingen
- især
- nu
- observation
- of
- offensiv
- tilbyde
- tilbud
- tit
- on
- engang
- ONE
- kun
- Optimistisk
- or
- original
- vores
- i løbet af
- egen
- ejerskab
- eje
- Panic
- passerer
- forbi
- Evig
- Philippe
- fysisk
- fly
- planer
- plato
- Platon Data Intelligence
- PlatoData
- Leg
- Punkt
- del
- forudsigelse
- foretrække
- sandsynligvis
- Progress
- fremtrædende
- udgivere
- Publicering
- køb
- indkøb
- køb
- hellere
- RE
- reaktion
- virkelig
- grund
- for nylig
- frigivet
- Udgivelser
- stole
- huske
- Fjern
- udskiftes
- svar
- Genoptag
- højre
- Rise
- R
- regler
- s
- sikkert
- Said
- salg
- siger
- siger
- sæsonbestemt
- se
- sælger
- tjeneste
- Tjenester
- skib
- Shows
- lukke
- Luk ned
- skeptisk
- lille
- So
- nogle
- Sponsoreret
- Spotify
- står
- Stater
- Damp
- Stadig
- forhandler
- streaming
- streaming tjenester
- strejke
- abonnent
- abonnement
- abonnementer
- overraskende
- overlevelse
- T
- forfærdelig
- end
- at
- Fremtiden
- deres
- Them
- derefter
- Der.
- de
- ting
- tror
- denne
- dem
- tænkte
- tid
- til
- i dag
- fortalt
- I alt
- Transformation
- sand
- tv
- Ubisoft
- us
- anvendte
- brugere
- værdi
- ventil
- Ve
- meget
- Voice
- ønsker
- var
- Vej..
- we
- GODT
- Hvad
- uanset
- hvornår
- hvorvidt
- som
- WHO
- Hele
- vilje
- villig
- med
- uden
- ord
- bekymret
- Forkert
- X
- år
- år
- endnu
- dig
- Din
- zephyrnet